3 Local Marketing Tips Most Businesses Haven’t Tried

Studies have consistently shown that around 80 percent of local mobile searches lead to a purchase within one day. This statistic alone showcases how important local marketing is. It’s so important, in fact, that most businesses engage in this promotional tactic in one way or another. And while they may think they have a strong strategy, there’s a good chance they haven’t tried the following local marketing tricks.

nly using the same techniques as everyone else, though, can prove fruitless.

Use Facebook to Share Online Reviews

A full 88 percent of people trust online reviews as much as they trust personal recommendations. This raises the question of why business owners aren’t sharing these reviews on social media. It’s easy enough to take a quick screencap and upload it to Facebook. This will remind people exactly why they followed in the first place while bringing in new customers through engagement.

Get Creative with Social Responsibility

At this point, it’s close to common knowledge that displaying social responsibility is a great way to attract local customers. And while donating time or money is always a plus, getting creative with social responsibility can pay increased dividends.

If a charity event is approaching, for instance, a business owner could print out certificates promising a $5 donation to the charity if the certificate is redeemed at the business along with a $15 purchase. Instead of just impressing consumers with philanthropy, this will motivate them to come in.

Create Content Relevant to the Area

It seems obvious that content should be focused on the business or industry that created it. This is true, but another great local marketing tool is to create non-related content that’s focused on the surrounding area.

For example, hotels can post content related to local attractions, wedding planners could post about nearby tuxedo rentals, and restaurants could post about locally-sourced food providers. This will let people know that the site is a local resource, and search engines will recognize this as well.

Local businesses must engage in local marketing. After all, it’s in the name. Only using the same techniques as everyone else, though, can prove fruitless. Just a little thinking outside of the box can go a long way.

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How to Get Super Creative with Content Marketing

Content marketing quickly became an integral part of every marketing plan over the past few years. In fact, an average of 32 percent of marketing budgets goes directly towards content strategies. Unfortunately, it can be difficult to remain creative while churning out enough content to keep people’s attention. Luckily, these tips can minimize that difficulty.

Be Funny if Possible

Effective marketing is all about psychology, and if a business owner can make people consistently smile, there’s little doubt as to whether they’ll have a customer for life. Of course, what better way to make someone smile than through a bit of humor?

Marketers spend more time coming up with a title than actually creating their content.

This doesn’t mean that an entire blog has to have a joke on every line, but dropping humor naturally throughout can keep an individual in a positive mood while they view the content. It’s also important not to force humor. Letting it happen naturally is always the way to go.

Focus Hard on Creating Great Headlines

Some entrepreneurs create great content only to find it dead on arrival when it hits social media. Unfortunately, this is often related to one simple issue: a terrible title. If the title of a piece of content doesn’t immediately grab someone’s attention, it’s unlikely that they’ll even take the time to click on it.

This means that some marketers spend more time coming up with a title than actually creating their content. In all honesty, though, producing an attention-grabbing title is something learned over time.

Business owners who have devoted marketing teams have the luxury of letting someone else do it. For those “going it alone” in the marketing world, though, it may be time to start looking up title tips.

Repurpose Creativity

Repurposing old content might seem like anything but creative. After all, how is reusing old content creative? The simple fact is that, if something creative worked great before, there’s no shame in making it useful again.

If a creative blog got plenty of traffic, repurpose it into a video. Did an older white paper catch lots of attention? Turn it into a dozen blogs. Just because something has already been done doesn’t mean it’s not creative – especially in the marketing world.

Creativity is not a lost art in the world of promotion – it’s just harder to find these days. For business owners who devote themselves to putting out informative, useful and creative content, though, the aforementioned tips can go a long way in finding success.

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When Marketing on TV, Avoid These Mistakes at All Costs

Many marketers will say that television commercials are outdated. Indeed, 2017 is the year that experts predict digital marketing spending will outpace television advertisements. Of course, this doesn’t make it a waste of money. Depending on your targeted demographic, televised ads could remain profitable. If you fall into this group, here are a few tips to improve your television marketing.

1. Don’t Skimp on Price

Have you ever been watching local commercials at a comfortable volume and then, out of nowhere, you’re blasted by the high volume of a different commercial? That’s because the business erred too far on the side of frugality. If you’re going to create a TV ad, do it right. Use an actual production team, or your company might end up looking unprofessional.

It just needs to get people’s attention.

2. Don’t Settle for Any Old Time Slot

Whenever a local business puts an ad on TV, they must choose which timeslot to use. Oftentimes, they go for the cheapest, but this isn’t an effective way to get the most for your money. Base your timeslot decision on your target demographic.

If you’re selling children’s product, choose a late-afternoon timeslot so they’ll be out of school. Going after senior citizens? It can’t hurt to pick a slot during The Price is Right or other daytime shows.

3. Make the Content Appealing

Like any other form of content, your television commercials must be appealing. Unlike blogs and webinars, the commercial doesn’t have to be super informative. It just needs to get people’s attention. Studies have shown that humor, jingles and catchy taglines are memorable, but your chosen content can vary dependent on your industry. In essence, just don’t put out a commercial simply to say you did so.

Television ads might not be as popular as they once were, but just like direct mailers and newspaper ads, they aren’t quite dead yet. If your demographic can be reached effectively using TV commercials, following these tips is a great start on the path to success.

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3 Reasons Offline Marketing Is Essential for Local Businesses

If you run a local business, you must have an online marketing strategy. Statistics show that 81 percent of consumers engage in online research prior to large purchases, so this should be enough to prove online marketing’s importance. Offline marketing, however, must not be overlooked. Your online marketing agency can sometimes provide tips, or you could try out your own luck. Regardless of your method, offline marketing will definitely complement your online strategy.

The online marketing services you receive can only benefit from offline strategies.

Reaches Consumers that Online Marketing Can’t

No matter how hard you try, some people will never see your online marketing. This stems from the fact that 13 percent of U.S. citizens still do not utilize the web. People in rural areas and older generations are most affected by this. Regardless, offline marketing is the only way to reach certain potential customers.

Online Buyers Go Through Offline Channels

Many believe that every aspect of making a purchase is not handled exclusively online. Research statistics, though, debunk this widespread myth. Of all online consumers, a full 40 percent are influenced by offline sources before making their online purchases.

These offline sources can be anything from billboards to TV ads. Whichever offline method it is, statistics do not lie when showing the benefits of offline marketing to your online strategies.

Great Exposure, Low Price

You must never sacrifice your online marketing for anything, but offline strategies are a low-cost way to complement your online methods. Guerrilla marketing techniques, for instance, continuously prove their value when done correctly. And since people can be pointed to your online sources through an offline presence, which is great due to promotional oversaturation online, you can rest assured that offline and online will always benefit each other.

The online marketing services you receive can only benefit from offline strategies. Luckily, it does not cost much to achieve that goal. Because of this, the additional effort you put in will be well worth the endeavor.

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How to Market When There’s No Time for Marketing

It’s impossible for a business to be successful without marketing, but sadly, budding entrepreneurs don’t always have time to promote their company. After all, building a successful business rarely leaves time for posting regularly to social media. Fortunately, there are a variety of marketing tips that business owners with no time can utilize.

If you don’t have time to market, you certainly don’t have time to advertise at events for free.

Get Customers to Market for You

You might not have time to get online and promote your business, but your customers likely do. You can offer incentives to your patrons – such as discounts or free items – for leaving honest reviews about your company on sites like Yelp and Google. And since over 80 percent of people say honest reviews are the most credible form of advertising, you can rest assured that future clients will take these testimonials into consideration.

Bring in the Professionals

Potentially the best way to market when you don’t have time is to hire someone to handle the promotion of your company. Many local business owners feel they can handle marketing on their own, but in all honesty, this is like someone trying to perform surgery without medical training. Marketing isn’t something that just anyone can do. If it was, everyone would do it. Hiring a professional to handle your advertising will certainly pay for itself in the long run.

Market at Events

If you don’t have time to market, you certainly don’t have time to advertise at events for free. If you sign up for a booth at an event, though, you can sell your product or service while simultaneously marketing them. Hand out business cards, hold contests and provide samples at these events. You’ll still be making money while simultaneously getting the word out about your company.

Marketing is no doubt a time-consuming commitment, but it’s an important one if you hope to find success. Fortunately, you don’t have to choose between doing your job and promoting your business. The aforementioned tips will go a long way in ensuring this.

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3 Detrimental Local Marketing Mistakes You Must Avoid

Even as consumers have the ability to purchase items from around the globe, much of their money is still spent locally. In fact, figures show that upwards of 50 percent of all search queries have local intent. While this proves how important location-specific marketing is, the following local marketing mistakes could seriously hurt a company.

Many businesses hire marketing managers to handle their local marketing, and this is a great idea.

Failing to Stake Out the Competition

A business owner might think their local marketing strategy should focus solely on their company. In reality, they should also be focused on their competition. If they’re not paying attention to what is and isn’t working for their competitors, they’re putting themselves at a disadvantage. In all likelihood, their competition is keeping an eye on them in turn.

Dropping the Ball with on the Basics

Business owners have a lot on their plates, but that’s no excuse to drop the ball on the most basic local marketing issues. Some companies, for instance, still don’t have websites. In a world that’s increasingly digital, this lack of effort can destroy a business.

Budding entrepreneurs also sometimes fail to claim their company on local business listing pages. This includes everything from the big guns, like Yelp and Google, to locally-focused websites. Failing to correct inaccurate information on these pages can cause significant damage.

Failing to Do Marketing Research

Many businesses hire marketing managers to handle their local marketing, and this is a great idea. It doesn’t mean, though, that they shouldn’t do a little research of their own. Having a bit of knowledge in the area will let business owners choose the right company and let them know the realities of promoting a company. This way, they won’t fire and hire three new marketing consultants after not seeing results in a week.

In the marketing world, everything is local, but when it comes to small and medium-sized businesses, local is everything. The aforementioned local marketing mistakes are just the tip of the iceberg. With a bit of research and the right help, however, it’s possible to avoid these costly errors.

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3 Tips for Marketing Local Businesses on Television

Many marketers will say that television commercials are outdated. Indeed, 2017 is the year that experts predict digital marketing spending will outpace television advertisements. Of course, this doesn’t make it a waste of money. Depending on your targeted demographic, televised ads could remain profitable. If you fall into this group, here are a few tips to improve your television marketing.

Like any other form of content, your television commercials must be appealing.

1. Don’t Skimp on Price

Have you ever been watching local commercials at a comfortable volume and then, out of nowhere, you’re blasted by the high volume of a different commercial? That’s because the business erred too far on the side of frugality. If you’re going to create a TV ad, do it right. Use an actual production team, or your company might end up looking unprofessional.

2. Don’t Settle for Any Old Time Slot

Whenever a local business puts an ad on TV, they must choose which timeslot to use. Oftentimes, they go for the cheapest, but this isn’t an effective way to get the most for your money. Base your timeslot decision on your target demographic.

If you’re selling a children’s product, choose a late-afternoon timeslot so they’ll be out of school. Going after senior citizens? It can’t hurt to pick a slot during The Price is Right or other daytime shows.

3. Make the Content Appealing

Like any other form of content, your television commercials must be appealing. Unlike blogs and webinars, the commercial doesn’t have to be super informative. It just needs to get people’s attention. Studies have shown that humor, jingles and catchy taglines are memorable, but your chosen content can vary dependent on your industry. In essence, just don’t put out a commercial simply to say you did so.

Television ads might not be as popular as they once were, but just like direct mailers and newspaper ads, they aren’t quite dead yet. If your demographic can be reached effectively using TV commercials, following these tips is a great start on the path to success.

Please do me a favor by sharing this post with your friends. You can also let me know what you think of my post by leaving me a comment on my Facebook page and about other topics you would like me to cover.

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Social Media Campaign Tips to Finish 2017 Strong

Social media has quickly become a marketing powerhouse. By the end of 2014, in fact, nearly 90 percent of companies were already using social media for promotional purposes. If your company isn’t doing it right, however, it might as well not be doing it at all. Fortunately, these social media marketing tips for 2017 can help your local business finish out the year strong.

Utilize Remarketing Ads

Have you ever looked at something on eBay only to find it show up later in your Facebook news feed? This isn’t coincidental: it’s remarketing. By purchasing remarketing ads connected to your social media account, you can catch people even after making a purchase has lapsed from their mind. This is one of the best ways to reach people who are already interested in a certain type of product.

An effective social media strategy can do great things for businesses of all sizes

Repurpose Old Content

Your social media marketing plan will do much better if you’re consistently putting out original content, but this doesn’t mean you can’t reuse content that’s been successful in the past. If a certain article garnered more engagement than normal, use the content to make a blog, white paper or video. Repurposing great content – and even periodically reposting the same content – can go a long way in improving your social media strategy.

Don’t Be Afraid to Outsource

While posting things to social media may seem like a simple endeavor, effective marketing on these platforms requires a bit of skill. Additionally, many local business owners find themselves posting infrequently because they simply don’t have the time to maintain an effective presence. For these reasons and more, you should never be afraid to use a third party to make your social media marketing successful.

Generate User Content

People are far more likely to trust content generated by other consumers rather than companies. This is why local businesses should solicit user-generated content. Whether it’s photos from inside the company or honest reviews in exchange for discounts, this type of content typically proves successful.

An effective social media strategy can do great things for businesses of all sizes, and fortunately, 2017 has been a great year for marketing on social platforms. If you integrate the aforementioned tips, though, 2018 can be even better.

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Facebook Marketing Mistakes to Stop Making in 2017

When Facebook hit 1 billion active monthly users, marketers realized just how powerful the social platform could be. Anyone who managed to overlook this fact, however, will have to pay attention now that the benchmark has hit 2 billion. Unfortunately, it’s possible that your company made a variety of Facebook marketing mistakes in 2017, but if you can stop these now, your local business’s 2018 should be much more productive.

It’s acceptable to be proud of your business, but your Facebook posts can’t focus entirely on promotion.

1. Inconsistent and Infrequent Posting

One of the biggest Facebook marketing mistakes of 2017 – which will likely continue well into the future – is looking at the social platform as a secondary, non-essential marketing tool. This results in sporadic posts, and even local business owners who recognize the importance of Facebook will sometimes fall into this trap simply because they don’t know better.

Your Facebook followers will lose interest if you don’t post frequently and consistently. This is a simple fact of life. Over time, Facebook may very well even limit the number of followers who see your posts.

2. Nonstop Promotion of Company

It’s acceptable to be proud of your business, but your Facebook posts can’t focus entirely on promotion. While people may follow your page because they enjoy your business, they’ll only stay engaged if you’re providing useful and appealing content. The majority of your posts should be industry-related, but don’t make them all about “Buy me! Buy me! Buy me!”

3. Thinking Facebook Is Free

Facebook is certainly a free marketing outlet, but you’re unlikely to get the results you want if you don’t spend a dime. Hiring a digital marketing manager can help with your organic reach, and utilizing Facebook ads to target specific demographics will be especially helpful. Gone are the days when a business could get tons of traffic for free with Facebook, but fortunately, the site also doesn’t make spending an arm and a leg necessary.

Countless “too big to fail” companies have gone under in the past, but if there’s any corporation that can survive forever, it’s Facebook. This is why marketing on the platform is an investment in the future. Sadly, mistakes can ruin the site’s promotional potential, but by stopping these Facebook marketing mistakes in 2017, your investment will certainly be worthwhile.

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Making a Webinar for Marketing? Avoid These Mistakes

If you’ve never created a webinar for promotional purposes, you’re part of only 40 percent of marketers who haven’t done so. Whoever is handling your digital marketing can certainly promote these online events, but your expertise and professionalism are what will make them successful. With that in mind, here are a few webinar mistakes you must avoid if you hope to create perfect content.

When you’re conducting a webinar, you’re not just selling your product – you’re selling yourself.

1. Ignoring the Clock

It’s okay to have a long webinar. In fact, your subject matter may make it necessary. If this is the case, though, you need to ensure that you advertise that fact. When promoting your upcoming webinar, have a specific start and end time. Additionally, leave a period for asking questions. Stick to this schedule at all costs. Your clients and potential customers have too much going on to feel like their time isn’t valued.

2. Not Having People Register

There are plenty of ways you could do a webinar. With Facebook Live, for instance, you could do your entire presentation and immediately have it saved to your business page for those who missed it. Unfortunately, this doesn’t do much to snag leads who might not be immediately ready to buy. By hosting your webinar on another site and requiring registration to view it, you’ll have all the contact information you’ll need to follow up with prospective clients.

3. Picking the Wrong Presenter

When you’re conducting a webinar, you’re not just selling your product – you’re selling yourself. Regardless of how informed you are in your area of expertise, it simply won’t come across if you’re a bad “public” speaker. If you’re terrible at presentations, find a co-owner or informed employee who isn’t.

Webinar mistakes can make your hard work and investment futile. In most industries, conducting periodic webinars is profitable. Instead of wasting money through trial and error, though, focus on avoiding these mistakes in the first place and make your webinar successful.

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