Your Web Marketing Strategy Could Fail Over These Analytics Blunders

You can use your analytics software to see how many people have visited your page during any period. Most often, though, this number will have internal traffic counted as well. Internal traffic is that which derives from your own employees, and your results can be seriously skewed if they visit the page numerous times a day. Generally, it is possible to exclude your own IP address, but if not, keep in mind that internal traffic means nothing to your overall numbers.

45830393 - analysis analytic marketing sharing graph diagram conceptThinking Correlation Implies Causation

Statistics indicate that violent crime rates go up as ice cream sales increase. This is a correlation, but it does not mean ice cream causes violent crime. In fact, the two actually rise as the weather gets warmer. Never think that your internet site traffic increasing or decreasing is definitely related to a concurrently running web marketing strategy. Delve deeper into the analytics to find out if they are really related.

Failing to Weed Out Internal Traffic

Analytics tools will record the number of people visit your website on any given day. Unless you have set everything up correctly, though, this will include internal traffic. This is traffic coming from your own business, and since staff members may need to visit the site multiple times a day, it can really throw off the results. Fortunately, you can rule out your company’s IP address from the results, but if you choose not to, keep in mind that internal traffic is not really indicative of a great campaign.

Counting Views as if they are Visits

It cannot be understated that webpage visits are different than webpage views. If a purchaser is doing research and visits 12 of your pages, that is still only one customer. If you foolishly believe that 12 page views are unique visitors, the analysis of your current online marketing strategy will be far from accurate.

Correctly using analytics can be puzzling, and this is why many businesses hire third parties to handle it for them. Whether you are handling analytics by yourself or simply want to see your numbers, avoiding the previously mentioned mistakes can go quite a distance in better understanding the data.

Please do me a favor by sharing this post with your friends. You can also let me know what you think of my post by leaving me a comment on my Facebook page and about other topics you would like me to cover.

https://www.facebook.com/OrlandoInternetMarketingConsultants

Posted in Orlando Internet Marketing Consultant | Tagged | Comments Off

Helping Consumers Find Your Business with Local Marketing

No business can be profitable without marketing, but the best techniques will falter if people are struggling to find you. Local marketing aids in this endeavor, and if your strategy is solid, you will be easy for consumers to find and become lifetime customers.

47410657 - businessman checking reported profits on the paper and laptop.Get Listed on Local Directories

Shoppers no longer have to check several different sites to find a business they are looking for. Thanks to local directories, they can now seek out the industry they are looking for and examine local companies based on reviews, location and a variety of other factors. That is why it is so important to be listed on these pages and claim them if possible. Yelp, Bing Places, Google My Business and Yahoo Local are excellent places to start.

Request Online Reviews

Customers now heavily utilize review sites to choose who they will do business with. Having client testimonials on these sites will not only let others see what you are all about, but it also improves your SEO and online visibility. Remember, however, that these sites don’t allow you to solicit positive reviews. You can offer rewards, though, for clients to leave honest reviews.

Use Noticeable Signage

While some now feel that online marketing is the only important type of promotion, offline marketing certainly is not obsolete. One of the essential aspects of local marketing and getting found is to have apparent signage onsite. Unfortunately, studies show that 28 percent of businesses do not even have signs onsite. Which means that, even if you are found online, clients could be bypassing your business for someone easier to find.

Marketing is required for a successful organization, but it means nothing if consumers cannot find you. This is where local marketing comes in, and if it’s done correctly, new clients will have no problem finding and frequenting your establishment.

Please do me a favor by sharing this post with your friends. You can also let me know what you think of my post by leaving me a comment on my Facebook page and about other topics you would like me to cover.

https://www.facebook.com/OrlandoInternetMarketingConsultants

Posted in Orlando Internet Marketing Consultant | Tagged | Comments Off

Small Company Trends to Prepare You For 2017

EMV payments have been on everyone’s mind since regulations were released in 2015. These payments require cards be inserted to read a chip rather than swiped. In February 2016, only about 25 percent of American debit cards had these chips, but this standard will become more widespread. By the time 2017 rolls around, most individuals will view those who offer EMV payments as more concerned about protecting their information. Utilizing this technology can be used as a great marketing point.

49081214_sMobile Apps Are Bursting Through

Huge corporations have long been on the app bandwagon. Local business owners, however, have been hesitant about making the leap. Seeing that many business owners felt they had little to offer in the way of an app, this was no real shock. New studies, though, have shown that half of small businesses will have their own app by 2017. While this still does not mean an app is essential for your organization, it may be time to start brainstorming ideas.

EMV Payments are the New Standard

EMV payments have been the talk of every industry since 2015. You have likely seen this category of payments with terminals that require cards with chips to be inserted. While only 25 percent of debit cards were equipped with this chip by February 2016, this number will continue to rise. By 2017, shoppers will consider EMV the industry standard, and they will feel as if stores who don’t accept these payments are putting their financial information at risk. Implement this modification and then use it as a marketing point.

Generation Y Emerges on the Scene

For years, businesses have focused on Millennials due to the huge growth in the demographic. Those individuals, though, are not the youngest group you must cater to. Individuals in Generation Y are currently entering their 20s, so business people must begin to focus on this cohort. Not altering marketing to bring in these new consumers could hurt your small business in 2017.

Changes are never easy in the business world, but if your company has any hope of surviving, they have to take place. By keeping up with emerging trends, particularly those that will affect 2017, you can stay on the forefront of advertising.

Please do me a favor by sharing this post with your friends. You can also let me know what you think of my post by leaving me a comment on my Facebook page and about other topics you would like me to cover.

https://www.facebook.com/OrlandoInternetMarketingConsultants

Posted in Orlando Internet Marketing Consultant | Tagged | Comments Off

How Smart Local Business Owners Are Increasing Organic Search

Great search engine optimization is essential for improving your site’s click-through rates. And while these strategies certainly help, you must notice that there are countless other great click-through tactics out there. When you invest time to do these right, your company can greatly benefit.

16523033 - group of happy young  business people in a meeting at officeTarget on Title Tags

The title tag on your webpage is the the very first thing an online searcher sees when your site comes up. This is why it must promptly grab their attention and be easily readable. To do this, entrepreneurs should keep their titles below 65 characters, utilize industry-specific keywords and stimulate emotion when it is read. In addition to catching the user’s attention, utilizing keywords will also advance a site’s search engine ranking.

Tag Images Effectively

While it may seem as if online search engine users will not ever see a page’s images unless they click the page itself, a lot more people are utilizing Google’s imagine search. In fact, someone could be searching only for an image, and if yours ranks high, there is a pretty good chance they will click onto your site. Improve your images’ visibility by including appropriate tags and keywords when uploading them.

Have a Strong Content Marketing Strategy

Business-to-business marketers who do well with content marketing commit over 40 percent of their marketing budget to the strategy. This shows just how essential content marketing is to online and offline success, but utilizing the technique can also improve click-through rates. When you create interesting, useful and keyword-focused content, more people will come to your website. This will forever lead them to clicking other links on the page, and in the end, this may easily equate to more income.

Focusing on search engine optimization is significant for improving click-through rates. And while the aforementioned helpful hints can go a long way, it is vital that you recognize that there are far more search engine strategies out there. By focusing on these, businesses can increase their online visibility and thus marketing effectiveness.

Please do me a favor by sharing this post with your friends. You can also let me know what you think of my post by leaving me a comment on my Facebook page and about other topics you would like me to cover.

https://www.facebook.com/OrlandoInternetMarketingConsultants

Posted in Orlando Internet Marketing Consultant | Tagged | Comments Off

The Primary Advantages of Letting Pros Handle Small Business SEO

More Access to Critical Tools

SEO Rules are Continuously Changing

SEO has been around longer than most digital marketing forms, so it only makes sense that local company owners would think they could learn the secrets of the pros. Unfortunately, this mistake is made far too often. Google and other search engines consistently change their search algorithms in an effort to return the best results. It is usually only SEO professionals who are persistently on top of these changes, so hiring someone to consistently keep up with these changes is ideal.

8876689_sAllows Focus on Business Success

Businesses in different industries are excellent at different things. You wouldn’t expect McDonald’s to venture into shipping and receiving just because they need it for their company. If they did, it would only get in the way of doing what they do best. This is true for any corporation using SEO services. By hiring gurus to handle this, they are able to focus on getting the real job done and keeping customers happy.

Better Tools of the Trade

While you could try handling your own SEO and using Google Analytics to keep track, you will simply be hurting your enterprise. This is because SEO consultants typically have far superior instruments to make sure the job is getting done. You could attempt to use these tools yourself, but it could end up costing millions of time and money to master.

Search engine optimization is a necessity for all enterprises. This online tool equates to offline success, so it is certainly not something to be left to newcomers. Unless you are a professional at SEO, it is usually best to bring in the experts.

Please do me a favor by sharing this post with your friends. You can also let me know what you think of my post by leaving me a comment on my Facebook page and about other topics you would like me to cover.

https://www.facebook.com/OrlandoInternetMarketingConsultants

Posted in Orlando Internet Marketing Consultant | Tagged | Comments Off

3 Strategies to Get Customers Engaged With Email Marketing

While a “20% off” coupon will definitely get some attention, you need to offer something free that has real value. Maybe you had an eBook or white paper crafted, or maybe you are willing to perform a minor service free of charge. Whatever you are offering, real value always creates engagement.

18959334_sMake Discussing Easy

People love sharing valuable advice with their friends and family, but honestly, who forwards emails these days? Instead of wishing that clients will forward emails, include social sharing buttons right in the message. When these buttons are incorporated into emails, there is a 158 percent higher click-through rate.

Group the Email List

Sending out the same sales message to an entire email list will definitely result in some engagement. You’ll also have individuals who simply don’t respond to certain messages. By treating an email list as one homogenous group, you are ensuring that giant swaths of your list are not engaged.

Instead, create a segmented mailing list. Group certain buyers together based on similar attributes. This will allow you to create targeted messages that appeal to each group. Once subscribers start to receive emails designed for them, they are more likely to become engaged.

Offer Something with Actual Value

There is no doubt that a promo code reading “20% off” will turn heads, but to get true engagement, it is essential to offer something with real value. This could be a free white paper or eBook, and some especially enterprising companies even offer one free service. Either way, offering anything at all with real value always pays off.

Email marketing can be a tricky road to walk, but when it is prosperous, the ROI is impressive. This is why it is best to put extensive effort into your campaign. Increased engagement means increased revenue, so the initiative is obviously worth it.

Please do me a favor by sharing this post with your friends. You can also let me know what you think of my post by leaving me a comment on my Facebook page and about other topics you would like me to cover.

https://www.facebook.com/OrlandoInternetMarketingConsultants

Posted in Orlando Internet Marketing Consultant | Tagged | Comments Off

The Digital Marketing Myths That Could Destroy Your Organization

There are innumerable business owners out there who think a blog, regardless of how it looks, is good enough. In reality, buyers must find value in a blog for it to be successful. Your blogs should also appear professional in grammar. This might mean hiring a third party to handle your blogs, but it is a rewarding investment.

13498654 - digital marketing word 3d sphere on white background.Any Blog Content Is Great Content

Far too many companies have fallen victim to the idea that simply having a blog is sufficient. The fact of the matter is that blog content must be important to the client. Additionally, it must read like it was written by a professional. If this means hiring a service to handle blogging, it will be well worth it.

Only Certain Fields Profit From Social Media

Some firms have started social media profiles only to discover a complete lack of interest in the pages. This undoubtedly helped cultivate the idea that internet marketing only works for specific industries. This belief, however, could eradicate your marketing efforts.

The truth is that certain industries do better on certain social media platforms. organizations that market to consumers do well on Facebook. Businesses that sell to other businesses, though, often do better on LinkedIn. Social media is crucial for all companies, but they first need to find their niche platform.

If Competitors Avoid Using Digital Marketing, I Can Too

Some local business owners, especially those in small communities, have taken note that their competitors do not use social media or other digital formats. Some do not even have a web site. This, however, is no pretext not to focus on digital marketing. Having a strategy creates a huge advantage, and that is exactly how you beat out the competition.

Digital media has totally changed the world, and this is why there are entire market sectors built around marketing with this platform. While it may be tricky to keep up with all the trends in digital marketing, simply knowing the fallacies can be a huge help to your small business.

Please do me a favor by sharing this post with your friends. You can also let me know what you think of my post by leaving me a comment on my Facebook page and about other topics you would like me to cover.

https://www.facebook.com/OrlandoInternetMarketingConsultants

Posted in Orlando Internet Marketing Consultant | Tagged | Comments Off

The Marketing and Advertising Procedures Most Businesses Haven’t Heard Of

You have undoubtedly heard of celebrity endorsements, but influencer marketing can carry out what you are going for without spending too much. Instead of just wishing that your content will go viral, share it with industry leaders.

The Marketing and Advertising Procedures Most Businesses Haven't Heard OfEmoji Promoting

Emoji marketing should truly not be the main promotional focus of a brand, but it can supplement other endeavors. By integrating emojis on social networking, especially on Twitter where space is limited, businesses can grab people’s attention more speedily than a typical text-based post.

Don’t fall under the opinion that emojis are only for teenage girls. As it turns out, 92 percent of online users employ emojis. This means organizations can make their message stand out without offending shoppers.

Proximity Marketing

Thanks to Wi-Fi, Bluetooth and mobile data, customers are constantly connected to the internet. This has triggered marketing and advertising tools that send out promotional advertisements to individuals based on their location. Imagine if consumers got a “10% off” coupon via smartphone app whenever they were within a half mile of your store. Now, it’s possible.

Influencer Advertising

Everyone knows what a hollywood endorsement is, but few business people have an active influencer marketing campaign that can accomplish the same goal. Instead of just making content and hoping it goes viral, companies can share content with industry thought leaders.

If these thought leaders then share the content, a company’s reach will expand exponentially. You’ll be able to set up relationships with these individuals or simply share content with them occasionally. Either way, having the ear of industry leaders means you’ve got the ear of buyers.

The volume of marketing practices out there is mind-boggling. As it so happens, though, not every strategy is for every company. The previously mentioned promotional ideas, however, are certainly worth considering.

Please do me a favor by sharing this post with your friends. You can also let me know what you think of my post by leaving me a comment on my Facebook page and about other topics you would like me to cover.

https://www.facebook.com/OrlandoInternetMarketingConsultants

Posted in Orlando Internet Marketing Consultant | Tagged | Comments Off

3 Benefits Local Businesses Can Get From Live Streaming

The vast majority of organizations have come around to using content marketing. Actually, however, many businesses still fail to utilize video content. It becomes clear how sad this fact is when you realize how popular video has become. The one billion people on Facebook, for example, watch over 100 million hours of video content every day. Much of this is from live video, so businesses should consider using this new tool.

25499362 - tablet on the hand with video player vectorQuite Affordable

Maybe the largest benefit of Facebook’s live video, and other services like it, is the fact that implementation is extremely affordable. In fact, company owners can start a live stream right from their telephone. This means whether they are at a neighborhood event, discussing a local occurrence or simply providing a quick “how-to” video for fans needing more information on a topic, live video can get the job done without having to break the bank.

Delivers Sense of Urgency

Promoting 101 dictates that creating a sense of urgency will lead to rapid results. When clients know something isn’t going to last long, they are more likely to pay attention. By its very nature, live video creates that feeling.

Thankfully, Facebook and certain other live streaming services save the video for later viewing. This means individuals coming around late can still reap the benefits of the clip. For those who see the stream pop up on their feed as it begins, though, the reality that it is happening right now means they will click just to see what is going on.

Extra Analytics Opportunities

Offline advertising and marketing may still make a difference, but the analytics provided by online strategies are priceless. Just like any other post on Facebook, the social media giant will provide metrics for a live cast. In fact, many services allow budding business owners to see how many people are watching in real time. Whether an organization outsources or does their own advertising and marketing, these additional metrics can help mold better marketing strategies.

Live video is certainly a new frontier for small businesses. That is why they need to get at the forefront and beat their competitors. And with all the mentioned positive aspects, it seems almost negligent to not take advantage of the tool.

Please do me a favor by sharing this post with your friends. You can also let me know what you think of my post by leaving me a comment on my Facebook page and about other topics you would like me to cover.

https://www.facebook.com/OrlandoInternetMarketingConsultants

Posted in Orlando Internet Marketing Consultant | Tagged | Comments Off

Suggestions for Making Your Marketing Budget Go Further

Reuse Old Content

Never Be Scared To Outsource

Far too many organizations, both new and seasoned, spend their marketing budget on endeavors they can only hope will work. In the operation, they often spend exorbitant amounts of time getting their method off the ground. This time can be better spent boosting the company. This is why budding business owners should not be afraid to outsource some of their marketing tasks.

42882411_sDo not ever Get Rid Of Old Content

If you are producing awesome content, you will find that followers on social media get the word out for you by sharing and retweeting. One costly blunder that some corporations make, though, is thinking that they need all new content, all of the time.

While it is a fact that new content that provides value is necessary, do not simply forget older content that did well. If a post happened to go viral, take note of that fact and wait three months. After the thrill has died down, repost the blog, video, infographic or whatever the content was. Recycling old content is a sensible way to get value without spending more cash.

Seek Out Local Business Awards

Almost every city has yearly awards that grant distinction to the “best of the best” in the local business world. As a local company owner, you can apply to be considered for these awards. A win would likely increase brand visibility, but even being nominated can go a long way in getting local attention for free.

Any small business would be hard-pressed to successfully advertise their company without spending a dime. Even still, by following the aforementioned helpful hints those dimes can go a lot further.

Please do me a favor by sharing this post with your friends. You can also let me know what you think of my post by leaving me a comment on my Facebook page and about other topics you would like me to cover.

https://www.facebook.com/OrlandoInternetMarketingConsultants

Posted in Orlando Internet Marketing Consultant | Tagged | Comments Off