How Local Businesses Can Increase Social Engagement

Well over 80 percent of small and medium sized businesses utilize social media platforms to market their company. With more consumers looking towards social platforms to interact with their favorite companies, though, this number is likely to continue climbing. Of course, this type of promotion only works if people do get involved, so here are a few marketing tips to increase social media engagement.

As they say, “A picture is worth a thousand words.”

Pay Attention to the Data

While anything from posting frequency to the time of the day can affect how well a social media post does, the truth is that similar content elicits similar behavior. If a certain post does well now, similar posts will likely do well in the future. Check out each social platform’s analytics to see which content does best, then focus on creating similarly engaging content.

Focus on Visuals

As they say, “A picture is worth a thousand words.” This holds true in social media marketing as much as anywhere else. People are more apt to “like,” share or comment on a post if it’s visually appealing.

When posting photos and videos, this is common sense, but business owners should also focus on great images for their blogs and articles. This means appealing feature images, which show up on social media, and appropriate supplementary photos in the content.

Offer Incentives for Involvement

It’s obviously nonsensical to say something like “We’ll give $5 to everyone who likes this status!”, but this idea is heading in the right direction. “Post your photo on our wall for a chance to win” or “Check in at our Broad Street location for a 10% discount,” on the other hand, can be useful. Fortunately, getting people engaged is sometimes as easy as asking.

Social media is definitely a powerful marketing tool, but without engagement, it might as well not exist at all. Fortunately, the aforementioned tips and a bit of hard work will do wonders in getting consumers involved.

Please do me a favor by sharing this post with your friends. You can also let me know what you think of my post by leaving me a comment on my Facebook page and about other topics you would like me to cover.

https://www.facebook.com/OrlandoInternetMarketingConsultants

Posted in Internet Marketing, Orlando Internet Marketing Consultant | Tagged , | Comments Off

What Hulu Can Teach Local Businesses About Marketing

As of May 2016, the streaming service Hulu had surpassed 12 million subscribers. In marketing terms, this means they’re definitely doing something right. Of course, it may seem difficult to apply streaming marketing to other industries, but this doesn’t mean there aren’t a variety of marketing lessons to learn from Hulu. Here are three of the most important.

Hulu is consistently putting out promotional content via video.

Video is Imperative

Considering it’s a streaming service, video is obviously immensely important to Hulu. Video being the service they provide, however, isn’t the only reason it’s imperative. They also heavily use video marketing to promote their service. This was especially the case prior to the release of Hulu Plus.

Hulu is consistently putting out promotional content via video. They keep their ads short and sweet, and they also use real people as opposed to actors. Implementing a few of these tips while keeping the ads informative can go a long way.

Engage in Original Content Marketing

While posting an interesting meme or article found through a Google search may increase social visibility a bit, it’s original content that really gets noticed. Hulu proved this by creating 11.22.63, The Handmaid’s Tale and Difficult People. Local business marketers must recognize the importance of original content and create their own blogs, videos, and articles.

Don’t Be Afraid to Drop Dead Weight

Hulu isn’t afraid to let streaming contracts expire when a certain show isn’t doing well on their platform. Local businesses should take this route when marketing as well. Regardless of how much has been invested in a certain promotional endeavor, there’s no excuse to keep using a failing tactic. Either update it to work or switch strategies entirely.

Even with Netflix being the industry powerhouse, Hulu has still managed to draw subscribers and stand on its own. For local businesses that can utilize the company’s skills in their own marketing endeavors, the sky is the limit.

Please do me a favor by sharing this post with your friends. You can also let me know what you think of my post by leaving me a comment on my Facebook page and about other topics you would like me to cover.

https://www.facebook.com/OrlandoInternetMarketingConsultants

Posted in Internet Marketing, Orlando Internet Marketing Consultant | Tagged , | Comments Off

These Content Marketing Trends Can Make 2018 Successful

While it might seem a little early to start looking for content marketing trends for 2018, there are certainly current trends that will affect how this form of promotion evolves next year. In fact, many of the advancements that occurred in content marketing in 2017 will likely continue strong throughout all of the upcoming year. Unfortunately, only 22 percent of marketers consider themselves very successful at content marketing, but the following trends could help change that.

luke-porter-232839

Facebook Live has been fully rolled out for just over a year, but it’s already making waves.

Using Social Influencers

Corporations have been using social influencers since the dawn of marketing, but it’s not necessary to have a commercial with Brad Pitt to use influencer marketing. Local businesses have realized this, and it’s led them to reach out to community celebrities and even infrequently spend a few dollars on being promoted on a large social media page. Now that influencer marketing is more affordable and widely known, 2018 will likely keep the method going strong.

Live Video Remains Content Gold

Facebook Live has been fully rolled out for just over a year, but it’s already making waves. Unfortunately, the company realized that their release was a bit premature, so they’ve spent most of 2017 working to perfect the product. This means that, by 2018, Facebook Live will be improved and ready to help marketers produce the live and interactive content that consumers are demanding.

Email Marketing Becomes More Important

Social media marketing is certainly essential, but with these platforms focusing more on profit that user friendliness, it’s become harder for companies to reach their target audiences. Of course, they can pay to do this (which is a good idea), but email marketing still offers a great method of pushing content. And since 75 percent of marketers say they get a good ROI from email, it’s certainly worth focusing on.

Content marketing in 2018 will see huge changes and evolution. To be ready for that, though, it’s essential to understand the trends of 2017. Only this can properly prepare an entrepreneur for what’s to come.

Please do me a favor by sharing this post with your friends. You can also let me know what you think of my post by leaving me a comment on my Facebook page and about other topics you would like me to cover.

https://www.facebook.com/OrlandoInternetMarketingConsultants

Posted in Internet Marketing, Orlando Internet Marketing Consultant | Tagged , | Comments Off

What Toy Story Can Teach Us About Marketing

There are countless instructional videos out there that can teach you how to effectively market your local business. Of course, these are typically boring, so what’s a budding entrepreneur to do? Luckily, there are a variety of promotional lessons that can be garnered from sources unrelated to marketing. Strangely enough, there are actually marketing tips right in the Toy Story films.

46f68d6a3871624c98c6064c535f67ab copy

Take a lesson from the toys and connect with others in your industry.

Spy on the Competition

Whether it’s in the first movie when the toys were spying on the neighbor or the third movie when Woody kept tabs on the bad guys from an air conditioner vent, the figures in Toy Story showed how far a little spying could go. As it turns out, you should also be doing this with your competition. Keep an eye on their social media presence and watch out for the promotions they’re offering. If you see something that’s really working – or areas where they’re failing – it’s your chance to jump at the opportunity to do it better.

Establish a Well-Connected Network

While marketing typically focuses on what a company is doing for itself, this isn’t always the case. Building a strong network is in itself an excellent promotional tactic, and the toys in Toy Story showed this repeatedly. Without the help of others in toy stores, neighbors’ yards, arcades, and daycares, it’s highly likely happy endings wouldn’t have been forthcoming. Take a lesson from the toys and connect with others in your industry. Also, take the time to set up mutually beneficial relationships with companies outside of your industry that target the same demographic.

Analyze Prior Data to See What Works

One of the most iconic moments from the first Toy Story was when Buzz Lightyear took flight and saved himself and Woody. This wasn’t the first time, however, that Buzz attempted a flight. Earlier in the movie, he jumped from a bannister and failed miserably. Buzz was able to analyze his failure (he can’t really fly) and use that information to succeed later (he can glide and “fall with style”). You must also do this in your marketing strategy. Nearly 70 percent of companies use Google Analytics alone, so it’s obvious how important it is to keep track of what works for your company.

While it may seem silly to get marketing advice from a child’s movie, the fact remains that Toy Story offers a host of marketing lessons. It doesn’t matter where the lessons come from – just as long as they improve your promotional endeavors.

Please do me a favor by sharing this post with your friends. You can also let me know what you think of my post by leaving me a comment on my Facebook page and about other topics you would like me to cover.

https://www.facebook.com/OrlandoInternetMarketingConsultants

Posted in Internet Marketing, Orlando Internet Marketing Consultant | Tagged , | Comments Off

Local Businesses and the Art of Trade Show Marketing

Trade shows present a great chance for networking, but at their core, these gatherings are meant for businesses to market their products or services. In fact, trade shows generated a full $12.6 billion in revenue during 2015 alone. This statistic proves that trade show marketing is valuable, but this is only the case if local business owners are using the right strategies – such as the following.

Trade-Show

Local Businesses and the Art of Trade Show Marketing

1. Promote Ahead of Time Via Social Media

One tried-and-true method of getting attention at a trade show is by marketing the event ahead of time. Use social media to let clients know the event is coming up. It’s smart to provide great reasons – and even incentives – for why a person should show up and come to the booth. It’s even smart to start a hashtag prior to the event and then utilize it on the day of.

2. Use Guerrilla Marketing Tactics

In a perfect world, every trade show attendee would be attracted to a booth based solely on the quality of the product or service being offered. Unfortunately, this isn’t a perfect world, but guerrilla marketing tactics can make up for this.

One great trade show guerrilla marketing tactic is holding a raffle or contest. Others might incentivize potential clients to tweet something about the booth. Still others simply provide a cell phone charging station to ensure people show up. Guerrilla marketing works if a business owner can figure out which tactic works best for them.

3. Utilize Employee “Plants”

When trade show attendees see a crowd gathered around a booth, their inclination is that something special is going on. It’s simply human nature. This is why business owners should have a few employees come to the show dressed in normal clothes. These workers should gather around the booth and act interested. This will attract others who may actually show real interest.

Trade shows are a powerful marketing tool, and business owners should prepare for them months in advance. This preparation along with the right promotional tactics can go a long way in securing part of the aforementioned $12.6 billion in yearly revenue.

Please do me a favor by sharing this post with your friends. You can also let me know what you think of my post by leaving me a comment on my Facebook page and about other topics you would like me to cover.

https://www.facebook.com/OrlandoInternetMarketingConsultants

 

Posted in Internet Marketing, Orlando Internet Marketing Consultant | Tagged , | Comments Off

3 Customer Loyalty Plans that Actually Work

Customer loyalty is a tricky thing to come by. In fact, one study showed that nearly 80 percent of consumers would jump ship within a week of a single negative customer service experience. This obviously makes customer service important, but gaining loyalty requires much more. Fortunately, business owners can use the following customer loyalty tips to hang onto their best clients.

mike-wilson-207128

3 Customer Loyalty Plans that Actually Work

1. Create a Customer Loyalty Program

One of the quickest and most utilized methods of garnering customer loyalty is through a simple loyalty program. These once were nothing more than “We’ll punch your card for each purchase, and on the 10th purchase, you get something free.” They’ve evolved greatly since that point.

Now local business owners can get clients to sign up for loyalty programs through their email, apps and a variety of other methods. Come up with a way to incentivize customers to be loyal, and they’ll remain loyal.

2. Strive to Fix Every Perceived Misstep

While touching base with every upset customer may seem like a tedious task, it’s important to remember that many national franchises do just that through their social media channels. Whether someone takes to Yelp, Facebook or calls in with a complaint, budding entrepreneurs should do everything in their power to make things right. If customers know a manager will go the extra mile to keep their business, they’ll understand how important they really are.

3. Get Personal

Consumers don’t want to feel like just another cog in the machine. They want to feel that a company looks at them like real people – not just profits. When someone takes the time to comment on Facebook, have a marketing manager reply. If someone leaves a positive review online, the business owner should take the time to reply. Get personal with clients, and they’ll feel like they’ve found a home.

Fostering customer loyalty is never going to be an easy job, but it’s certainly one worth engaging in. The best marketing tactics in the world mean nothing without customer loyalty, so it’s something that every business owner should focus on.

Please do me a favor by sharing this post with your friends. You can also let me know what you think of my post by leaving me a comment on my Facebook page and about other topics you would like me to cover.

https://www.facebook.com/OrlandoInternetMarketingConsultants

Posted in Internet Marketing, Orlando Internet Marketing Consultant | Tagged , | Comments Off

Doomsday Prepping and the Art of Effective Marketing

Doomsday preppers, typically just referred to as “preppers,” are people who actively prepare for a catastrophic collapse of society. It could be by building bunkers or learning outdoor skills, and these people aren’t a rare breed. The show “Doomsday Preppers,” in fact, drew 4 million viewers for its premiere. With this currently being so popular, it seems prudent to look at the marketing lessons of doomsday preppers.

alex-jodoin-140654

Doomsday Prepping and the Art of Effective Marketing

Find a Niche

The first marketing lesson learned from preppers doesn’t come from the preppers themselves – but rather from those who market to them. Most people can look at flint, MREs, and machetes and just see random products.

Many companies, though, see them as marketing gold. By throwing in some survivalist language when marketing normal products, they easily increase their sales. Local business owners should do the same. Find a niche and go full force into it.

Old School Isn’t Out of Date

If society collapses, preppers aren’t going to depend upon cell phones, supercenters, power grids, and water treatment facilities to save them. Everything they stockpile, from ham radios to generators, are old school methods we don’t typically use. Everything else simply won’t work.

While local business owners won’t likely be marketing during the Apocalypse, they should take a lesson that antiquated methods aren’t obsolete. Email marketing, direct mailers, and even the newspaper still have marketing potential.

Don’t Be Afraid to Adapt

The main goal of doomsday preppers is adaptation. When society collapses, they are prepared to adapt. Budding entrepreneurs should be ready to do the same with their marketing. If an invested strategy simply isn’t paying off, it’s okay to tweak it or go a different route. If demographics change, it’s okay to switch targeting methods. Adaptation, both literally and figuratively, isn’t a four-letter word.

Most people wouldn’t even say doomsday prepping and marketing in the same sentence. Their preparatory ideology, however, holds the same truths in the promotional world as it does the survivalist.

Please do me a favor by sharing this post with your friends. You can also let me know what you think of my post by leaving me a comment on my Facebook page and about other topics you would like me to cover.

https://www.facebook.com/OrlandoInternetMarketingConsultants

Posted in Internet Marketing, Orlando Internet Marketing Consultant | Tagged , | Comments Off

How Local Businesses Can Market at Community Events

People fall in love with companies for many reasons, but more and more, consumers are gravitating towards businesses that get involved in the community. Over half of people worldwide, for instance, say they will pay more if a company does socially responsible things like getting involved in the community. This creates a unique promotional opportunity, and businesses that use these community marketing events will see benefits.

tim-gouw-130469

How Local Businesses Can Market at Community Events

Sponsor Something Locally

Sending a check to charity is a great thing, and if the organization publicizes the gift, it’s even better. To ensure a bit of exposure, though, many local business owners simply sponsor community events or booths that are present. This can be anything from buying ad space in the outfield of the high school baseball field or renting an event booth for a local cancer treatment organization.

Pull an “Inception” Event

Anyone who has seen the movie “Inception” remembers the basic premise of “a dream within a dream.” Local business owners can take a tip here and host an event within an event. After purchasing space at a local festival, for instance, they could hold a contest, instructional class or even a dance off – if it’s somehow relatable. These mini events easily catch people’s attention.

Do Some Homework

Many community events, ranging from concerts to festivals, attract a certain demographic of people. A rock music festival, for instance, might bring in people in their 20s and 30s. An international food festival, on the other hand, could attract families. Business owners need to know who their audience is at these events and prepare to market in a way that appeals to them.

Marketing a local business is a tough job, and that’s why it’s so important to do it right. Not everything is online, and if budding entrepreneurs can perfect their marketing skills at local events, they’re very likely to see a boost in sales.

Please do me a favor by sharing this post with your friends. You can also let me know what you think of my post by leaving me a comment on my Facebook page and about other topics you would like me to cover.

https://www.facebook.com/OrlandoInternetMarketingConsultants

Posted in Internet Marketing, Orlando Internet Marketing Consultant | Tagged , | Comments Off

The Offline Marketing Mistakes Businesses Must Avoid

While online marketing is obviously very important, it doesn’t mean that local business owners should ignore offline strategies. Even in the newspaper business – a dying industry – three-fourths of advertising revenue comes from offline ads. This proves that entrepreneurs can’t solely focus on digital. If they’re making the following offline marketing mistakes, though, it can be just as bad as having no offline strategy at all.

marina-vitale-206980

The Offline Marketing Mistakes Businesses Must Avoid

Not Integrating Online and Offline Marketing

Offline marketing certainly has its own individual benefits, but businesses that fail to integrate online and offline marketing are making a mistake. Ways to do this could include putting up hashtag or QR code signs at marketing events, offering incentives for people to “check in” at a location via social media or create some form of offline teaser advertising that drives people to a website. Whatever the specific course, integration is integral.

Not Utilizing the Yellow Pages

Yellow Pages has rebranded itself as “YP,” and business owners should certainly have a presence on that site. As it turns out, though, print ads in the phone book are still very useful. A full 40 percent of Americans use a phone book yearly. While business owners in rural areas see a better return on investment, 13 percent of New Yorkers still consult the phone book weekly. Business owners should give some serious thought to this offline marketing tactic.

Overlooking Direct Mail

Direct mail is another offline marketing strategy that many local business owners have overlooked lately. Again, this isn’t always a good tactic. In fact, nearly a quarter of Americans have made a purchase over the last year because they received direct mailers. Some things never change, and people’s love for getting mail is one of them.

Offline marketing might one day become pointless, but for now, it still serves a purpose. Businesses across America continue to see benefits, and as long as they can avoid these offline marketing mistakes, those benefits will likely continue into the foreseeable future.

Please do me a favor by sharing this post with your friends. You can also let me know what you think of my post by leaving me a comment on my Facebook page and about other topics you would like me to cover.

https://www.facebook.com/OrlandoInternetMarketingConsultants

Posted in Internet Marketing, Orlando Internet Marketing Consultant | Tagged , | Comments Off

3 Quick Ways to Get User-Generated Content for Marketing

Local business owners and their marketing managers are typically wondering how to create informative and interesting content. This is a constant necessity, but over the years, marketing professionals have recognized that user-generated content can be just as valuable. Even back when MySpace was still the social media giant, data showed this form of content increased sales. Fortunately, learning how to get user-generated content is as easy as learning a few tips.

juliette-leufke-154599

3 Quick Ways to Get User-Generated Content for Marketing

Reward Clients for User-Generated Content

One of the best ways to elicit any type of behavior is by offering a reward, and this holds true in the user-generated content arena. Companies can have a contest where the winner is chosen from those who submit tagged, in-store photos of themselves. It could also be as simple as giving a discount to clients who “check in” on social media. Find a way to incentivize user-generated content and it will come.

Keep an Eye on Review Sites

Most business owners understand the importance of keeping an eye on customer reviews left for their company. What many don’t realize is that they can utilize these reviews as a form of user-generated content.

As it turns out, people really trust online reviews. This is why marketers spend so much time trying to make sure they’re positive. What is the point, though, in waiting for people to seek out these reviews? Take the time to find positive testimonials and share them, even if it’s just via screenshot, on social media.

Create In-Store Signs

One method of getting user-generated content that’s overlooked far too often is simply putting a sign up. The sign could be nothing more than a unique hashtag with a call to action. The call to action tells people to use the hashtag to let their friends know they’re getting a new car, dress or whatever specific items the store carries.

User-generated content is worth its weight in gold, so every budding entrepreneur should strive to elicit it. It won’t replace all of content marketing, but it will certainly make a dent.

Please do me a favor by sharing this post with your friends. You can also let me know what you think of my post by leaving me a comment on my Facebook page and about other topics you would like me to cover.

https://www.facebook.com/OrlandoInternetMarketingConsultants

Posted in Internet Marketing, Orlando Internet Marketing Consultant | Tagged , | Comments Off