Social Media Marketing Trends That Will Dominate 2017

It’s no big surprise that social media marketing is a huge force in the advertising world. In fact, overall spending in this area was expected to double to $31 billion between 2014 and 2016. Of course, these social outlets are constantly changing, and emerging trends can seriously affect the way companies utilize these marketing tools. With that in mind, budding entrepreneurs should focus on these social media marketing trends in 2017.GP - SMTrends2017

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Twitter Tips for Businesses in 2017

It’s unlikely that Twitter will ever catch up to the massive following Facebook has accrued, but with over 310 million active monthly users, the site is obviously a marketing goldmine. Of course, this is only the case if it is utilized correctly, and as with anything online, the rules of the game can change overnight. Fortunately, a few Twitter trends for 2017 are emerging, and they provide insight on how organizations can effectively use the site for marketing.

Utilize New Ad Options

Marketers have long been able to promote tweets, but the recently released “conversational ads” are a whole new frontier. These ads will directly engage with followers, typically asking them a direct question with included hashtags. Followers can then share the tweet, along with personalizing it, and then are shown a call to action. Their friends on Twitter will then see the original ad that they responded to and can engage from there. It’s the perfect way to get clients to work for you.

Take Advantage of New Character Limits

While the 140-character limit on Twitter will not change, what you can do with it certainly will. The site has rolled out a variety of updates to their tweets, and it will allow marketers to get the most out of their 140-characters. When attaching media such as photos and videos, for instance, they will no longer count towards your limit.

You’ll also be able to send out replies and retweets without usernames affecting the 140-characters. Take time to get familiar with these new features, and you’ll be far ahead of the competition by the time 2017 rolls around.

46893814_sOffer Improved Customer Service

Brands can always respond to consumer tweets, but Twitter now allows them to take customer service to a whole new level. There’s a new customer support page on your Twitter dashboard, and it will create a “Provides Support” button on your page in addition to letting followers know when you’re online.

The new feature also allows any user on the site, even if they’re not following you, to send a direct message. Let’s be honest, great customer service is the best marketing out there.

To stay ahead of your competition, you have to stay ahead of the trends. All of the aforementioned features will define business-customer relationships in 2017. Getting prepared now is your ticket to a successful upcoming year.

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How to Repurpose Great Content in 2017

While some business owners may simply focus on blogs or articles in their content marketing strategy, this form of promotion also encompasses infographics, videos, podcasts and even memes. This is likely why the amount of marketing budgets going towards content increased from 25 to 32 percent in 2015 alone. Fortunately, it’s not always necessary to create brand new content. Instead, there are several effective ways to re-purpose content you’ve already used.

10430545 - female hands typing on white computer keyboardChange Content into New Formats

Whether you have a great blog post or an informative webinar, you can repurpose that content into a different format. Blog posts, for instance, can be turned into “tip or hint” newsletters and sent out to your email list. Webinars, on the other hand, can be turned into video tutorials with a bit of elbow grease.

The important thing here is to not simply copy and paste old blogs or articles. This will show up as duplicate content on search engines, and in the end, this could negatively affect your SEO score.

Simply Post Content Again

Although it’s not always possible, content creators should aim to create evergreen material. This is content that doesn’t get old just because of the passage of time. A blog titled “Best Tech Tools for August 2015,” for instance, would be literally useless today. Instead, make content that is as useful a year from now as it is today. Then after a few months have passed, simply post it to social media again.

Update Older Content for Repurposing

One look back through a website’s traffic archives will likely show content that did well but simply doesn’t live up to the “evergreen” title. Fortunately, these posts can easily be updated by adding new information.

Toss in a few newly released images. Change the title to reflect a more up-to-date tone. All of these simple tips can take content once thought to have outlived its usefulness and get traffic flowing again.

Content marketing is one of the most effective tools currently at the disposal of business owners and marketers. Take advantage of this and don’t let old content go to waste. If a previous piece of content did especially well on social media or the organizational website, there are ways to replenish the magic it once had.

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SEO Not Panning Out? These Problems Could be at Fault

Going Black Hat

Concentrating on Short Keywords

Simplicity is an admirable trait in a variety of things. With regards to targeting certain keywords to optimize your website, however, it can cause more harm than good. Keywords like ‘Augusta Georgia Restaurants’ obviously need to be incorporated in your strategy, but you should also move beyond these short keywords.

38145908 - seo, search engine optimazion word cloud, business conceptAs it turns out, half of all internet searchers are at least four words long. Target keywords that your competition may not have thought of. Add terms such as ‘low cost,’ ‘best in’ or something that makes your organization stand out among others. Short keywords are great, but you must never drop the ball on long-tail keywords.

Engaging in Naughty SEO

If you use practices like keyword stuffing, purchasing backlinks or utilizing low-quality link directories, you could do irreparable damage. Google takes note of these shady practices, and they could use punitive actions against your site if you take part in them.

Ignoring the Value of Title and Meta Descriptions

If you have a marketing agency handle your SEO and other promo strategies, you might not have to worry about meta descriptions and title tags. If the business is dropping the ball or you are handling your webpage on your own, however, it could be a major concern.

Far too many local business owners simply put their company name as the title on every page and completely ignore meta descriptions. Doing this is damaging since search engines cannot tell the difference between your pages. Moreover, having unique descriptive information for every page will help potential customers find exactly what they need.

Seo is something you shouldn’t ignore. When it comes down to it, though, ignoring Search engine optimization might actually be better than engaging in the aforementioned practices.

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3 Tricks for Improving Your Local Marketing Strategy

Teaming up with other local companies can also provide a great local strategy. Find businesses that aren’t your competition but have customers that are likely to need your service as well. Car rental businesses and hotels, for instance, are typically fine with handing out restaurant menus. If you run a floral boutique, you would do well to team up with a bridal shop. Businesses that are not your direct competitors will often see the benefit in a mutually beneficial partnership.

46073075_sGet Out in the Community

Even if you have the best marketing experts handling local marketing for your organization, they cannot replace getting out there into the community. You ought to do this yourself. Ask a few personnel to attend local events to promote the company. Better yet, get involved in charitable events and advertise them through other marketing channels. Customers love socially responsible businesses, so do your best to become one.

Work with Other Local Businesses

Another great method of local marketing is working with other businesses. Seek out organizations that are not in direct competition with you but whose customers may be interested in your products or services. If you own a eatery, take menus to local inns and car rental places. If you are a florist, trade business cards or pamphlets with bridal shops. As long as a firm is not competing against you, they often will have no problem with a quid pro quo relationship.

Solicit Reviews from Customers

While a marketing and advertising expert can ask people to review your service through online means, it is up to you to get on the front line and request these testimonials. Reviews are an important part to local marketing. They build up your SEO score and let locals know they can trust your enterprise. Remember, though, that you cannot offer incentives for positive reviews. You can, however, offer incentives for a client’s sincere opinion.

In the grand scheme of things, all business is local. This is especially important for small businesses to remember. And although hiring a marketing and advertising expert to handle the heavy hauling is a smart move, there are still a few things you need to do without any help to succeed.

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3 Strategies for Utilizing Social Media to Actually Strengthen Sales

The goal of every advertising and marketing endeavor is to improve revenue at a business. So essentially, every step you take with social media marketing is supposed to increase sales. As it turns out, though, you can use a few methods that can directly garner more sales rather than indirectly getting people more apt to buy. These are just a few of those strategies.

38414973 - people connection, social media networkDirect Individuals to Landing Pages

It is important not to oversell to your followers, but periodically directing them to your landing pages is essential. This gives them the ability to buy something, but remember that people can change their minds during the process of buying something.

Because of this, make sure purchasing your product online does not require going through too many pages. Also think about using shopping cart online tools for your site. Finally, recognize that people will not always buy something. Since 72 percent of Millennials are accepting of retargeted ads, though, consider integrating this strategy as well.

Showcase Your Product Through Great Content

While providing content that only creates the probability of a sale may appear indirect, you can also utilize your content to directly promote your product. When creating this type of content, don’t concentrate solely on what you are selling. Answer a subject that people may have in their head. Showcase an issue that could arise. Be informative about these problems and then point out how your product can help. As always, don’t forget a call to action.

Utilize Social Merchandising Tools

In the past, it was often necessary to direct people away from social media to garner a sale. This is no longer the case. There are a number of social media selling tools available that can now let you sell directly from your social profiles. Look into these power tools or ask your social media marketer about them. Utilizing these tools will help you make direct sales without risking losing a consumer between a web of sales pages.

Ever since its inception, social media was something promoters knew could revolutionize promotional tactics. Since that time has come to pass, the small business possibilities of social media have become nearly limitless. With these guidelines, you can now take your social selling to the next level.

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Luring More Followers by Humanizing Your Company Tweets

Show Off Your Employees

Prevent Overselling

It is smart that a small business owner would w54846704 - follow us social media connection followers conceptant to promote their product at every prospect that arises. Sad to say, blatantly doing this makes you seem more like an out-of-touch corporation than a caring company owner. Take the time to provide tips, interesting content, relatable images and useful videos. This will make your tweets seem like they are coming from an actual human.

Showcase the Talent

A fast and simple way to humanize your Twitter feed is to showcase the workers and get them involved in the conversation. Use a snapshot of your employees as the cover image for your profile. Share photos of workers having fun. Ask your workforce to interact with your tweets. All of this shows individuals that it is really the people behind the company that make it fantastic.

Show Followers you are Listening

People like to know that they are being heard, and showcasing follower communications is a wonderful way of doing this. When someone brings up your company in a tweet, take the time to retweet their message and thank or respond to them. This will endeavor them to interact even more. Moreover, it will show others that you really care about what your prospects think, and they may even get in on the conversation themselves.

Consumers despise interacting with robots or believing that your message is entirely automated. And even if many of your tweets are automated, taking the time to humanize your profile can get rid of this robotic image. Show people that real humans are behind your feed, and they will reward you for it.

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David and Goliath: Competing in SEO with Massive Corporations

Although it can be cumbersome, local business owners recognize just how necessary search engine optimization (SEO) is for making their company successful. If you snag Google’s top spot, for instance, your page will garner a click-through rate of almost 35 percent. If you are a private business owner, though, it may be challenging to overcome competition from large corporations. If you remember these steps, though, your SEO strategy can still pay off huge.

49048707 - seo concept - seo icon connect togetherOpt for Long Tail Keywords

There are basic keywords that naturally fit into your market. Unfortunately, it is difficult to contend with the big names on these search terms. Instead, give attention to creating long tail keywords that people are likely to search for. A swimming pool store, for instance, could go for the keyword ‘above ground swimming pool installed’ instead of ‘swimming pool store.’ Big brands reduce time on long tail keywords, so you have an enhanced likelihood of cornering the market.

Concentrate Locally

Around One half of people engaged in local searches will visit a business within a day. This statistic alone is enough to prove you should put time into local SEO. By doing this, though, you will also better contend with big brands.

Wal-Mart, Target, McDonald’s and other big corporations do not typically invest much in local SEO. After all, they’d have to spend money and create large amounts of content for every locale they have a presence in. Add your city and surrounding city names to your long tail keywords for nice results.

Do Not Skimp on the Content

Large organizations have domain authority, great backlinks and large resource pools. What they sometimes fail to concentrate on, though, is content marketing. They often simply do not have time to create blogs, infographics or other content that focuses on specific niches.

This means that, if you put out terrific content consistently, people will see you as a trusted industry source. This will lead to far more backlinks, more social engagement and a variety of other worthwhile factors that will help your small business compete.

Search engine optimization is the best thing you can do for your website. And as it turns out, you really can take on great corporations in the SEO field. With the right strategies, you could even win.

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Why Every Small Business Needs User-Generated Content

Local companies must strive to generate great content for their website and social media pages. They may be able to take a rest, though, by using user-generated content (UGC). This is content, whether it be reviews, Q&As or even simple posts, that is created by consumers rather than your business. A full 85 percent of consumers think UGC is more powerful than content created by brands, but there are several other benefits as well.

37750739 - people using different devices at one tableUser-Generated Content Develops Trust

One of the most popular benefits to user-generated content is the fact that it builds trust. The consumer who creates the content, for instance, often feels privileged if their photo, video or post is noticed and shared by a company. Additionally, other users will take note that a real person took their time to interact with your company. This lets them know that you actually build relationships rather than simply sell a product.

Search Engine Optimization Improvement

When you develop more content, your search engine value grows. Thankfully, this is also the case when shoppers create content for you. A Google search of any company will often return results of users leaving comments or posting on your other content from the business. Furthermore, Google candifferentiate between sales content and user-generated content. Luckily, they often times put more ranking value on the latter.

UGC Drives Up Engagement

Imagine posting a picture on Pepsi’s Facebook of yourself enjoying the beverage then finding out they later posted the image also. You would probably become a bit ecstatic over the prospect of millions of people seeing content you created yourself. This is true of all user-generated content, albeit on a smaller sized scale. If you share something a user produced, they and their friends will certainly share it as well. Remember that every piece of engagement is worth striving towards.

User-generated content is nothing new, but businesses are learning how to better utilize it these days. Take the time to get followers to interact by their sharing images, videos or even their opinion about your company. Content is content, and this is true regardless of where it came from.

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Social Marketing Trends to Watch for in 2017

Social marketing and social media marketing, although sometimes used interchangeably, are two separate strategies. Instead of exclusively using sites like Facebook to get out a message, social marketing focuses on influencing consumer behavior for their own benefit – and even the benefit of society. Of course, the main goal for businesses is still to make the sale, so understanding these social marketing trends for 2017 should be prioritized.

61090458 - trends 2017, message on blackboard, 3d renderingFacebook Live Takes Over

Even though social marketing and social media marketing are separate, it doesn’t mean one can’t involve the other. By utilizing Facebook Live, businesses can provide the value and knowledge that customers demand in what is almost a face-to-face environment. This live video tool will become the dominant force in the industry, so brands must find ways to implement their social strategies in a live format.

Content Marketing Rates Going Up

Social marketing wants to influence consumer behavior by meeting their specific needs, and content marketing’s focus has always been in line with this. Instead of advertising “at” potential customers, content marketing brings these people to the business because they want to learn and need value from the content they read.

As of right now, companies spend 32 percent of their marketing budget on content marketing on average. As more content creators hit the scene and it becomes obvious that some “content mill” sites aren’t focused on quality, though, this statistic could rise. Content creators will demand more money for valued content in 2017, and businesses should be ready to oblige.

Social Responsibility Will Be Demanded

As Millennials became the dominant cohort in America, social responsibility was suddenly in the spotlight. Every Millennial is now over the age of 18, so they’re one of the main target demographics for most industries. They are demanding that companies focus on things like environmental responsibility, community outreach and other social issues. Businesses should start making sure these priorities are highlighted in their marketing strategy.

Unlike other strategies, social marketing can encompass nearly every other marketing tactic out there. Marketing goals should always focus on providing value, and with social marketing, businesses can do that while also making the lives of consumers easier. It might be a new frontier for promotional tactics, but social marketing will be a larger part of the advertising conversation in 2017.

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