Highlighting Your Products Online for Amazing Results

Many organizations are now bundling the internet with telephone and cable services, and with good reason. The reason, undoubtedly, is that the tactic works. A product someone never even considered could suddenly make sense if bundled with another item. See if any of your products logically go together and offer them at a discount to get people more energized.

51915420_sUpload Good Quality Pictures

Although many people say that true beauty is on the inside, it is obvious that many people focus on visual cues for their first impressions. This is true in various aspects of life, especially when showing off your products.

Never cut corners or go the cheap route when photographing your products for the website or social media. Human beings often have to see things to believe them, so if you make your products look nice online, it is understandable that consumers will start out with a positive image of your company.

Use the Perfect Terminology

Although it’s important, the visual aspect of your product is not the only thing consumers will see. You should have impressive copy to describe your products in a way that makes them jump off the page.

One approach that consistently proves effective is describing why a product is the latest, state of the art or other adjective that describes the newest in technology. In our constantly evolving technological world, buyers always want the latest. If you can convey to them why your product meets this criteria, they will get excited.

Feature Product Bundles

There is a reason why internet providers now bundle phone service and cable together with the Internet. This reason, as you likely could ascertain, is because it really works. Products people may have never considered buying together instantly seem to mesh when you bundle them. Pick out which of your products work well together, figure out how to offer bundled discounts and watch your profits rise.

The World Wide Web is a permanent feature in our current world, so people will get their first impressions of your product here. Make sure you take enough time to make these impressions great ones.

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3 Marketing Lessons Completely From Film Classic ‘Home Alone’

The Wet Bandits tried to enter Kevin’s home at one point but were shocked by what appeared to be a party. Those of us watching at home, though, knew that this was just an ingenious ruse put on by Kevin to make it seem like everyone was home.

kevin-home-alone-zoom-fcf5c0ff-7273-43ee-a991-7ec9ac0b81c6Never Be Afraid of Change

When Kevin’s family realized he was home alone, they began doing everything in their power to get back to him. Making sure that the movie was not 30 minutes long, they came across travel troubles along the way. Refusing to let this stop her, Kevin’s mom ended up going to a moving van just to get home. Change is needed in life and marketing. If something is not working, do not be afraid to change course.

Social Media Interaction Is Necessary

Before the Wet Bandits actually enter Kevin’s home, they stake out the place and are scared off by an allegedly upbeat party. We all know, though, that this was simply smoke and mirrors carried out by Kevin to give the appearance that people were inside.

Unfortunately, far too many companies treat their social media pages the same way. Even though they are uploading superb content consistently, they fail to acknowledge comments and posts on their page.

Take into account that these are either clients or potential paying customers. Nearly 2/3 of Americans use social media, so if you want them to stick around, give more than just the appearance of an organization that listens.

Cover Each of the Bases

You may be influenced to only market your business through a few platforms. Maybe you have a website and email list, but no social media system. Just imagine if Kevin hadn’t covered all his bases when setting traps at each and every entryway and having backup plans in place. Things would have went far differently. Keep this in mind if you ever consider ignoring certain marketing advice.

Hopefully it will be possible to enjoy ‘Home Alone’ from now on without constantly contemplating marketing. Even if you cannot, though, at least you might pick up a few extra ideas along the way.

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3 Ways Local Companies Can Turn Customers Into Marketing Tools

It certainly is not okay to add your customers to your payroll to bring in new clients. You might end up with more employees than clients that way. Setting up a referral program, though, is just as effective. Tell every one of your customers that they will receive an online credit, gift card or other incentive for every new customer they send your way.

38470776 - flat styled circular business icons. website icons setProvide Social Media Marketing Offers

It is rare that customers will realize that they are acting as brand advocates. Sure they recognize this if they are wearing a branded t-shirt, but most advocacy just isn’t this obvious. Providing a social media discount does not fall into this category. Everyone who shares a post that promises a discount knows that they are simply getting the word out. If the incentive is a useful one, though, they will do it with pride and without hesitation.

Provide Reduced prices for Special Occasions

Email marketing is a vital aspect of making loyal customers, and to do this, businesses need to get a bit of information from their clientele. Once you have this information, it can be used as a marketing tool.

Someone have a birthday or anniversary coming up? Restaurants, entertainment companies and a variety of other businesses can offer a giveaway to the birthday girl or boy. When they come to celebrate, though, they will not surprisingly bring friends along. This equals more profit and the potential for new clients.

Pay Clients to Market for You

You obviously can’t put your clients on the payroll to recruit new clients. When this occurs, they would be employees. You can, however, set up a referral program. Let loyal customers know that, if someone mentions their name on their initial visit, you will reward them with a gift card, credit to their bill or some other bonus.

Marketing is not all about social media and email. Your customers can be just as powerful as any of those tactics. By utilizing the aforementioned guidelines, your best clients will become your best brand advocates.

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3 Facebook Live Tips for Local Business Owners

You certainly understand what a Facebook contest can achieve. One contest post can attract countless comments and followers just by promising a winner from those who get involved. Migrate this plan to Facebook Live. Inform viewers that you will select a winner from those who comment, and if your prize is motivation enough, consumers from all over might just make an appearance.

facebook-live-logoBroadcast from Live Events

One of the most utilized Facebook Live techniques for businesses is broadcasting from live events. Everyone from former wrestler Jake ‘The Snake’ Roberts to the popular contest Tough Mudder has done this. Of course, this means you have to have your business involved in local events.

There are a variety of events you should be involved with, even if Facebook Live was not around, merely for visibility. If there is a single event that acts as a massive boost for the local economy, become a vendor. On top of that, people are really into social responsibility these days. So if there is a local charity event, take part in and stream on location.

Hold a Contest

Small business owners have long known the benefits of hosting contests on Facebook. A single post promising a winner will be chosen will get shared by fans and soon-to-be customers alike. Why not use this same strategy for Facebook Live? Tell everyone that you will choose a winner from the viewers who also comment, and if the incentive is good enough, you could very well get attention from across the country.

Show Off New Products

It can be hard to get the word out about new products. Thankfully, Facebook Live can accomplish this quickly. Have a plan before beginning, though, since you do not want to live stream looking like a deer in the headlights. The best part is that all your followers will be notified of your live feed, so they may check in just to see exactly what is so important.

Although a great deal of celebrities and companies are already using Facebook Live, the streaming service is still a growing technology. This is why it is necessary to get in on the ground floor. Just ensure you have a solid internet connection before starting, and watch your followers tally up.

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These Direct Mail Marketing Problems Could Ruin Your Advertising

Thanks to technology advances, local companies have an abundance of digital and advanced marketing tools. Thanks to these enhancements, we tend to forget that traditional promotional practices are still useful. Direct mail marketing, for instance, has shown to have an average return of 4,300 percent when utilized correctly. Of course, this means problems must be averted at all costs. These are three of the most essential to dodge.

11233097 - a stressed businesswoman is looking to the screen of her pcFailing to identify Direct Mail Analytics

Analyzing the results of social media, email and pay-per-click marketing, while not simple for novices, is effortless when compared to traditional marketing methods. After all, shoppers cannot click on a direct mailer and have open rates sent automatically.

This does not mean, however, that you shouldn’t analyze what works and what fails in direct mail marketing. Different industries will have different results when it comes to mailers. You must concentrate on what is bringing in new customers and focus on replicating that success.

Failing to Offer Incentive

It is understandable that you want to boost your product or service’s visibility in the local community. This is no excuse, though, to simply send out mailers that don’t offer some form of a compelling offer. Whether it is an upcoming sale, discount for first-time shoppers or any other incentive, it is merely imperative that you give people a reason to come in.

Not Integrating Other Marketing Platforms

Even if you are brand-new to marketing, you likely know that certain marketing platforms are easy to integrate. Including a social media button in emails, for instance, can do wonders. One of the greatest mistakes local businesses make is not integrating offline marketing, such as direct mailers, with digital. This could be as easy as offering a discount for people who “like” a social media page or simply listing a unique domain name. Integrate without exceptions.

Statistics prove that direct mail marketing is not a thing of the past. If you can make use of the tool correctly, and avoid the previously mentioned mistakes, you too can find success through the Postal Service.

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3 Facebook Live Tips for Local Business Owners

You certainly understand what a Facebook contest can achieve. One contest post can attract countless comments and followers just by promising a winner from those who get involved. Migrate this plan to Facebook Live. Inform viewers that you will select a winner from those who comment, and if your prize is motivation enough, consumers from all over might just make an appearance.

46163454 - beaming student chatting online while lying on a sofaBroadcast from Live Events

One of the most utilized Facebook Live techniques for businesses is broadcasting from live events. Everyone from former wrestler Jake ‘The Snake’ Roberts to the popular contest Tough Mudder has done this. Of course, this means you have to have your business involved in local events.

There are a variety of events you should be involved with, even if Facebook Live was not around, merely for visibility. If there is a single event that acts as a massive boost for the local economy, become a vendor. On top of that, people are really into social responsibility these days. So if there is a local charity event, take part in and stream on location.

Hold a Contest

Small business owners have long known the benefits of hosting contests on Facebook. A single post promising a winner will be chosen will get shared by fans and soon-to-be customers alike. Why not use this same strategy for Facebook Live? Tell everyone that you will choose a winner from the viewers who also comment, and if the incentive is good enough, you could very well get attention from across the country.

Show Off New Products

It can be hard to get the word out about new products. Thankfully, Facebook Live can accomplish this quickly. Have a plan before beginning, though, since you do not want to live stream looking like a deer in the headlights. The best part is that all your followers will be notified of your live feed, so they may check in just to see exactly what is so important.

Although a great deal of celebrities and companies are already using Facebook Live, the streaming service is still a growing technology. This is why it is necessary to get in on the ground floor. Just ensure you have a solid internet connection before starting, and watch your followers tally up.

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Why Local Businesses Should Be Thinking About Outsourcing Social Marketing

Social media has come a considerable ways since Myspace. Instead of being just a destination for friends to chat and look at photos, these social sites now serve as great marketing tools. Simply creating a business page on Facebook can pay off thanks to the 1.65 billion users the site possesses. Having a social media marketing method is very important, but if you are on the fence of whether to do it yourself, this information might convince you to outsource.

34122404_sProjecting the Unpredictable

There will always be things that are unpredictable in the marketing world, but having a professional on board can limit these surprises. The fact of the matter is that social media marketers spend their time navigating the complex marketing world that is social media. They can predict general trends, understand what makes content successful and appreciate the nuances between different platforms. They get paid to do this, so they likely do it better than you.

Gives Your Time Back

Aspiring entrepreneurs sometimes think they can run a productive social media marketing campaign with just a single post daily. This simply is not the case. Social media needs frequent engagement, and if you do this yourself, you have effectively lost the time you would otherwise use to make your company a success. Effective social media marketing needs a large time commitment, and if you outsource, that commitment is not going to cut into your time.

Amplified Accountability

Far too many corporations have been ruined after sometimes innocent social media posts were taken wrong by the public. Other times, a business’s social page makes a clear statement that results in upset customers. In many instances, though, this does not occur when you outsource. Social media managers know the rules of the game, so they are much less inclined to say something insensitive or that will dig your online business into a hole.

If you are capable of successfully handling your own social media marketing, you’re a rare breed. The simple truth is that most companies do not have enough time or experience to run a profitable strategy. Fortunately, outsourcing this task no longer costs an arm and a leg and can transform your business.

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Customer Retention Tactics That Will Strengthen Sales

Great customer service is important, and even entrepreneurs who don’t provide it understand this fact. Even if your customer service is awesome, though, there is a good chance you may not fully understand its importance. Research indicates that you are four times as likely to lose customers to your competition if problems with service rather than product or price occur. Whether you start responding to online reviews or simply providing better training, offering amazing service is your key to raised revenue.

50267086 - close view of businesswoman drawing on screen market infographsEstablish a Customer Loyalty Program

The majority of people only think of sub sandwich punch cards when they hear about customer loyalty programs. Actually, though, a company owner in just about any industry can easily establish their own loyalty program. This will help keep customers coming back to your business. Even better than that, however, is the fact that they will be enthusiastic to spend more so they can reach their loyalty reward.

Connect with Former Customers

Clients who haven’t made an order in some time are not necessarily former customers. In many cases, they simply haven’t been properly stimulated to come back in. Research has revealed that the likelihood of an existing customer making a purchase is upwards of 70 percent. In contrast, the probability of selling to a new prospect is 20 percent at best. Utilize as many procedures as possible to bring back those who have already made a purchase.

Have Better Customer Service Training

Even if they do not provide it, most budding entrepreneurs understand the worth of great customer service. Those who do provide it, though, probably don’t understand the full scale of how important it is. Statistics show that individuals are four times as likely to go to the competition if their problem is related to service rather than your product or price. From additional training to addressing negative online reviews, do what you can to offer fantastic customer service.

Keeping customers satisfied is necessary for making a successful business. Luckily, customer retention is not an exercise targeted solely on keeping people around. If performed correctly, you will hold onto loyal customers while consistently increasing revenue.

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Why Every Small Business Should Focus on Mobile Marketing

Technology has certainly done great things for improving revenue, but it has also added to the work we need done daily. This extra work, however, will surely pay off if you are doing it right. If you have a robust mobile strategy, the advantages will far outweigh the additional costs incurred.

33715056 - man is using a smartphoneMobile Commerce is Taking Over

Previously, commerce was relegated to face-to-face, in person shopping. Once the internet became widely used, however, commerce hit the World Wide Web. Now, however, people are spending more and more money via their mobile devices. In fact, one study found that 24.4 percent of e-commerce profit will be connected to mobile devices by 2018. Mobile marketing is the ideal way to tap into this. When people are ready to make purchases via smartphone, your mobile marketing message is critical.

Getting Personal with Consumers

Business people are starting to focus on personalized marketing, and in reality, what could be more personal than chatting with consumers through their mobile devices? Almost everyone has a mobile phone, and in most cases, they are carrying it all the time. With mobile marketing, you can market to consumers based on their proximity to a location. Mobile promotion is the better way to really get close to potential customers.

Take note of Google

If you can’t think of a good reason to prioritize mobile marketing, the fact that Google is demanding it should be adequate. Having a great search ranking is essential, but Google has decided to penalize sites that aren’t mobile friendly. If you have not yet committed to mobile responsiveness and reaching out to consumers via mobile, you are likely hurting in search rankings.

While improving technology grants us many new tools to increase revenue, it also at times adds to our workloads. Fortunately, the additional work to focus on mobile marketing really can pay off. With the proper strategy, your mobile marketing can take your local business to new heights.

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Your Web Marketing Strategy Could Fail Over These Analytics Blunders

You can use your analytics software to see how many people have visited your page during any period. Most often, though, this number will have internal traffic counted as well. Internal traffic is that which derives from your own employees, and your results can be seriously skewed if they visit the page numerous times a day. Generally, it is possible to exclude your own IP address, but if not, keep in mind that internal traffic means nothing to your overall numbers.

45830393 - analysis analytic marketing sharing graph diagram conceptThinking Correlation Implies Causation

Statistics indicate that violent crime rates go up as ice cream sales increase. This is a correlation, but it does not mean ice cream causes violent crime. In fact, the two actually rise as the weather gets warmer. Never think that your internet site traffic increasing or decreasing is definitely related to a concurrently running web marketing strategy. Delve deeper into the analytics to find out if they are really related.

Failing to Weed Out Internal Traffic

Analytics tools will record the number of people visit your website on any given day. Unless you have set everything up correctly, though, this will include internal traffic. This is traffic coming from your own business, and since staff members may need to visit the site multiple times a day, it can really throw off the results. Fortunately, you can rule out your company’s IP address from the results, but if you choose not to, keep in mind that internal traffic is not really indicative of a great campaign.

Counting Views as if they are Visits

It cannot be understated that webpage visits are different than webpage views. If a purchaser is doing research and visits 12 of your pages, that is still only one customer. If you foolishly believe that 12 page views are unique visitors, the analysis of your current online marketing strategy will be far from accurate.

Correctly using analytics can be puzzling, and this is why many businesses hire third parties to handle it for them. Whether you are handling analytics by yourself or simply want to see your numbers, avoiding the previously mentioned mistakes can go quite a distance in better understanding the data.

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