What the 2016 Presidential Primaries Teach Us About Promotion

In 2016, lots of people latched onto the anti-establishment message. Bernie Sanders was seen by many as bucking the status quo. Funnily enough, the senator in fact voted just like Clinton more times than not.

ELECTIONCreate an excellent Value Proposition

The 2016 primaries saw the emergence of the anti-establishment idea. Bernie Sanders presented himself as an alternative to the status quo. This is even though he voted alongside Hillary Clinton 93 percent of the time.

Sanders understood, however, that he needed a value proposition. This is true for local businesses as well. When marketing, you need to point out the one thing that makes your business more special than the rest. Build value, and then lead with it.

Always Gain Knowledge From Your Errors

This isn’t Hillary Clinton’s beginning at the rodeo. In 2008, she went against Barack Obama in the primaries. Thanks to flaws such as a lack of new ideas and overconfidence, however, she lost. She is making sure to never make the oversight with Sanders.

Every local business owner will make goof ups, but that does not necessarily mean a certain strategy won’t work. Maybe the wrong keywords were targeted. Maybe a good article was posted on social media at the wrong time. Look at these slipups and adjust


Understand Your Audience

Donald Trump is among the most polarizing political figures in modern history. This has much to do with his abrasiveness, but Trump also understands that this is what his audience is looking for. A sizable portion of the GOP wants someone who is not afraid to say what he feels, and Trump gets that.

This is also important for businesses. If your key demographic is millennials, you need to know what they are looking for. Also, be certain that you’re opening in a good area. Since Washington DC saw a 10.6 percent explosion in millennial population over four years, it might be perfect for the aforementioned demographic.

Presidential primaries will always be a fun filled time in American politics. And if internet marketers can learn a thing or two in the process, it is all the better.

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