3 Avoidable Errors That Can Spoil Social Media Marketing

Many marketers pay others money to give them new followers and likes overnight. These are usually from artificial accounts. By 2012, in fact, Facebook had accumulated 83 million fake accounts on its own. Fake followers, however, will not actually build relationships your page. The outcome is fewer of your real fans seeing your posts.

47237151_sBuying Social Media Likes and Followers

There are several services you can pay to give you more likes and followers on social media pages. These likes usually come from bogus accounts. In fact, Facebook had at least 83 million fake accounts in 2012. Unfortunately, these fake followers do not engage with the account. This means a lot fewer of your genuine fans will see your content.

Inappropriately Hijacking a Hashtag

Hashtags are an easy way for your brand to realize a bit of widespread attention on a trending topic. Of course, you need to ensure that the hashtag actually makes sense on the post. Even more essential, don’t assume what a hashtag means.

In 2014, for instance, DiGiorno sent out a pizza marketing tweet with the hashtag #WhyIStayed. They assumed it was a fun and popular hashtag, but it was really related to domestic violence. Don’t make a similar mistake.

Posting Too Much About Brand

The social media 80/20 rule dictates that only 20 percent of a business’s posts should be direct advertising. The others should be related to the organization or industry, but directly promotional posts should be kept to a minimum. If followers feel like they are only being advertised at all the time, instead of receiving real value, they will often unfollow a page.

Great social media marketing can take your local business to all new heights. If you are making any of the aforementioned blunders, though, all of the effort in the world may not repair the damage.

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