The vast majority of organizations have come around to using content marketing. Actually, however, many businesses still fail to utilize video content. It becomes clear how sad this fact is when you realize how popular video has become. The one billion people on Facebook, for example, watch over 100 million hours of video content every day. Much of this is from live video, so businesses should consider using this new tool.
Maybe the largest benefit of Facebook’s live video, and other services like it, is the fact that implementation is extremely affordable. In fact, company owners can start a live stream right from their telephone. This means whether they are at a neighborhood event, discussing a local occurrence or simply providing a quick “how-to” video for fans needing more information on a topic, live video can get the job done without having to break the bank.
Delivers Sense of Urgency
Promoting 101 dictates that creating a sense of urgency will lead to rapid results. When clients know something isn’t going to last long, they are more likely to pay attention. By its very nature, live video creates that feeling.
Thankfully, Facebook and certain other live streaming services save the video for later viewing. This means individuals coming around late can still reap the benefits of the clip. For those who see the stream pop up on their feed as it begins, though, the reality that it is happening right now means they will click just to see what is going on.
Extra Analytics Opportunities
Offline advertising and marketing may still make a difference, but the analytics provided by online strategies are priceless. Just like any other post on Facebook, the social media giant will provide metrics for a live cast. In fact, many services allow budding business owners to see how many people are watching in real time. Whether an organization outsources or does their own advertising and marketing, these additional metrics can help mold better marketing strategies.
Live video is certainly a new frontier for small businesses. That is why they need to get at the forefront and beat their competitors. And with all the mentioned positive aspects, it seems almost negligent to not take advantage of the tool.
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