While it is important to share social media posts daily, it’s not as essential to blog every day. This can become an issue when blog posts provide little value just so something goes out on a daily schedule. It is okay to blog regularly, but every last post should provide genuine value.
Some companies believe that the expertise they offer will make up for any shortcomings in writing ability. This simply isn’t the case. Customers lose faith in entrepreneurs if a blog looks like it was written by a high school student. It’s important to know one’s limits, and if good writing is not in a person’s expertise, they should hand off the task.
Focusing On Extensive Topics
One error that many beginner bloggers make is creating blogs that are too broad. “How to do SEO Marketing,” for example, may seem like a great title, but everybody knows the entirety of SEO can’t be learned in a single blog. People want more distinct information, and small businesses should give it to them.
A bait and tackle shop, for instance, could make a blog called “How to Clean a Catfish” rather than “How to Catch a Fish.” The broader subject might attract a few clicks, but focusing on consumers’ specific needs is the better gamble.
Publishing Purely To Publish
Companies need to publish on their social media pages daily, but they don’t need to post blogs this frequently. This gets to be a problem when a business starts to provide minimal value in their posts just so they can have something up every day. Blog often, but only if the post is providing real value.
While there are a variety of blogging goof ups that could hurt a company,the previously mentioned are killers. Dodge these at all costs to avoid losing large amounts of followers in one fell swoop.
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