Although local businesses have always focused on promotional tactics, digital marketing is now where much of their money goes. Of course, all the money in the world won’t amount to much if proper strategies aren’t undertaken, and this won’t happen without keeping up with trends. That’s why these digital marketing trends in 2017 will be so important.
Google has begun working with a format they refer to as Accelerated Mobile Pages (AMP). Mobile websites that use this technology will load quicker on mobile devices than ever before. Since Google is taking the lead, this means it will likely come into play with their algorithm. That means it’s time to jump on the bandwagon to stay relevant in search results.
Unless someone has been living under a rock for a decade, they know how big social media has become. By the end of 2016, Facebook alone had 1.86 billion active monthly users. It turns out that businesses can take advantage of this with their Wi-Fi.
Offering free Wi-Fi is a great business move, but it’s possible to require customers to sign in with their social accounts. This provides a ton of marketing information, and if it scares off too many potential users, it’s okay to just start asking for emails before allowing login.
Influencer Marketing Becomes Essential
Consumers can look online and essentially get the same digital marketing message from hundreds of businesses in every industry. What really stands out to them, though, is when social influencers get involved.
These influencers can do anything from share a blog to recommend a product online. This doesn’t even have to be a national influencer; a local personality will work just fine. Consumers are looking for more in marketing messages now, and industry influencers are the way to provide it.
Until something new and excessively impressive comes around, digital marketing will rule the promotional world. Fortunately, staying on top of it is as easy as keeping up with the trends.
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