Whether local business owners know it or not, email marketing is still a powerful force. Of course, this is only the case if it’s utilized properly, and one of the quickest ways to fail in this endeavor is by not knowing the email marketing myths to avoid. Keep in mind that 80 percent of consumers will unsubscribe from an email list if it’s not useful, and falling for the following myths will undoubtedly lead to that.
When the internet was full of HTML web pages, flashing banner ads and free Napster, email spam folders weren’t too sophisticated. In many cases, simply including words like “FREE,” “SALE” and “DISCOUNT” were enough to get messages sent to the spam folder.
This is no longer the case. Spam filtering technology has expanded in leaps and bounds, and as long as a company isn’t utilizing actual spammy techniques, these keywords will do no harm.
2. Sending Too Many Emails Is Bad
The idea that “too many emails is a bad thing” depends on one’s definition of “too many emails.” A business owner certainly doesn’t want to send out three emails a day, but many companies only send out messages once a month. This needs to stop. Composing and delivering four valuable and informative emails in a month’s time will increase open rates.
3. The Best Day to Send Emails Is…
Some people say that Thursday is the best day to send marketing emails. Others swear by Tuesday. In reality, the believers of both of these statements could be wrong – and right. The simple fact is that the best time to send an email can vary by industry, business size and a variety of other factors. Marketing managers can analyze open rates and figure out the real best time for a business to send their messages.
Email marketing has managed to survive the onslaught of social media and other promotional formats. It’s not likely to go anywhere soon, so avoiding these email marketing myths is essential to success.
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