Google Hangouts are a terrific platform for melding your online video marketing with your social media. Directly connected to your Google+ account, it offers the advantage of being very easy to use, and fast. You can go online and create a Hangout, and start broadcasting in minutes, and then after that find it uploaded to your YouTube channel for you! Sounds like a perfect business medium to me.
Not only that, they’re free of charge. This makes it easy to choose to use Hangouts at least in part for your business, but the question remains, how? Which ways are best incorporate this platform into my marketing mix easily and quickly?
If you haven’t yet thought about using Google Hangouts for your business, here’s 3 reasons why you should.
3 Ways to Use Google Hangouts in your Business
Another choice for webinars - Using webinars in your small business could be cost-prohibitive, especially if you are using a state of the art platform like GoToWebinar, which can cost you over $500 if you’ve got a decent sized audience. Hangouts, alternatively, are free to run and most of the heavy lifting is done for you, including the recording and rendering of the video. This can make it very easy to use Hangouts for webinars on the fly, customer service tutorials and more.
Showcase your business - Hangouts are a very easy way to get the word out about your business, showcase products and services, and even conduct a product launch. Introducing your business to a new market segment, neighborhood or audience is also a terrific use of the platform. The viral aspect to using a Hangout in association with your social media channels, especially Google+ is an excellent way to extend far beyond your own reach.
Engagement and fast service - Hangouts are really good for engaging with your audience, especially a small one. Being virtually face to face with your audience is invaluable, and has a great many benefits with regards to your efforts to brand yourself in your chosen market. Hangouts also make it possible to be a participant in what is becoming known as Agile marketing, that is, the ability to quickly respond to trends and market events with answers and solutions. This ability on your part will resonate wide within your market.