3 Marketing Ideas to Take From the Ancient World

In 544 BC, Sun Tzu, the outstanding Chinese leader who wrote The Art of War, was born. One of his most important lessons focused entirely on the fact that, while there were only five primary colors, they could be used to create innumerable hues.

24816042_sSpeedy Reaction to Real World Events

Today, we can send a communication to someone instantaneously, but this has not long been the case. In fact, Genghis Khan’s swift riders were the most handy method of sending messages for a while, and that is what made the conqueror so effective.

Local business owners need to recognize how significant it is to have speedy reactions to what is going on as well. This means constantly keeping track of social media channels to offer fast responses to consumer questions. Also, taking advantage of real-time events, especially trending topics, to plug has paid off big for some businesses.

Know Thine Adversary

The Ancient Romans were so successful in part because they used scouts and spies to gain details on their enemies. Ensure you are doing the same with your opponents. Tools like BuzzSumo can show you their most desired social media posts, and monitoring their content and sales tactics can go quite a distance in helping you craft acceptable marketing responses.

Awful Marketing Due to Limited Methods is a Fallacy

Sun Tzu was a powerful Chinese general born in 544 BC, and he established The Art of War, which has influenced military strategy to this day. One lesson from Sun Tzu went, “There are not more than five primary colors, yet in combination, they yield more hues than can ever be seen.”

This lesson is vital to local marketers. Limited assets do not excuse second-rate advertising. With the accessibility of tools for your use, ranging from social media to email marketing, cost shouldn’t hold you back.

Those who don’t learn from history are doomed to do it again. The good news is for marketers, history can show you the optimal way to handle your local business’s marketing.

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