No matter the amount of time people spend online, they still want to watch TV. This is not even an assumption since the average American spends five hours daily in front of the TV. This means you will continuously have an audience, and those watching live are effectively a captive audience.
People want to connect with a brand, and a tv ad gives small businesses the chance to do this. Make the ad personable. After all, research has revealed that brands that build a relationship with consumers can successfully charge more than their opponents. Work towards making a connection, through emotion or wit, with television viewers.
Tv Ads Target Specific Audiences
On Facebook, small business owners can target their ads based on locale, age, gender and even hobbies and interests. Fortunately, tv advertisements can accomplish this too. Have you ever observed that politicians often pay for television spots during debates? This is simply not by coincidence.
Based on your product or target market, you can place a tv ad exactly where it should be. Advertising a haunted house attraction? Position it during a zombie show. Seeking more customers at an antique shop? How about a commercial during an American Pickers style show?
Television Commercials Reach the Masses
Even though folks are spending insane periods of time online, they still enjoy watching their favorite shows on TV. In fact, the average American watches five hours of Television every single day. This means you have a big audience, and since many are watching live, they are all but captive to your message.
While DVRs and Netflix may have decreased the effectiveness of television advertising campaigns, they have not erased it entirely. As long as the costs do not outweigh the benefits and you use smart marketing approaches, television promotions can be as valuable a marketing tool as anything else.
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