Negan kept such a close eye on Rick’s group that they were able to rapidly surround them after predicting their every move. Local business owners should take a hint and watch their own competition. When the company posts something new on their social media page or offers a new campaign, it is time to take notice. After all, if it is helpful for them, it will work well for others.
Negan was watching Rick’s group so closely that they were able to foresee exactly where the group would run and surround them in an instant. Entrepreneurs need to do this with their competition as well. Keep an eye on what they are posting on Twitter and what new offers they are advertising. If something works well for them, it wouldn’t hurt to take a similar route.
Turn Personnel into Marketing and Advertising Ambassadors
Negan’s followers are an eccentric and crazed lot, but they all serve as motivated ambassadors. Season 6 of the show focused heavily on Negan and the danger he posed, but fans never even saw his face until the last moments of the season finale. This is because his workforce were powerful ambassadors.
Local businesses should take this lesson to heart. This is particularly true since 80 percent of providers with employee advocacy strategies report better brand visibility. Give workers branded t-shirts for free or share videos of them taken at the workplace. Offer prizes to whoever recommends the best number of new customers or send them out to community events in exchange for a day off.
Whatever it takes, create ambassadors like Negan’s… except for the killing part, obviously.
Build Local Relationships
In both the comics and the television show, Negan goes around to nearby towns and makes deals with the locals. These are usually unfair to the given community, but the deal is done nonetheless. Local business owners should also make associations with other nearby companies. Simple things like putting the other place’s business cards in the lobby can create a working relationship.
Of all the lessons one could take from The Walking Dead, marketing is the most surprising. However, the lessons are there. And when viewers are looking pure evil right in the eye, they can at least take a few promotional lessons from the experience.
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