Some firms do little more than hope that they will get a mention in the news. Luckily, it is not necessary to wait. If a business is taking part in something that is clearly newsworthy, they would email every local newsroom and reporter in the area. They might not cover it, but a single “yes” is all it takes.
Twitter hashtags and trending topics on Facebook can get small social media pages before the masses. Not surprisingly, a company should never blatantly hijack a news story that has nothing to do with them. If a huge blizzard has just come through town and an entrepreneur owns a snow shoveling service, though, posting about the subject and using popular hashtags could be appropriate.
Be Dynamic In Community Events
Local newscasts do not often go out looking to target small or mid-size businesses. If a business happens to take part of the news that is already occurring, though, it only makes sense that they might get recognized. Attending events and being open for an interview is great, but there are other methods to go about this as well.
One key method of getting involved in the news of the day is to sponsor an event or team that is important to the area. Reporters are often willing to speak with local business owners who are willing to spend to support their community. Want to get noticed in the local news? Get involved with local events.
Reach Out To Regional Journalists
Many businesses hope they will just get lucky and fall into a popular news story. There is no need to wait to get noticed, though. Don’t let yourself be afraid to email local newsrooms and journalists to let them know if the business is involved in something newsworthy. The worst they can do is refuse.
Advertising and marketing on local stations can be advantageous, but why bother if it is a possibility to get noticed for free? Take these suggestions into account, and if something seems newsworthy, do not just sit around waiting for the media to take notice.
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