3 Techniques for Writing the Perfect Headline on Content Marketing

The best thing to do with any headline is to contemplate, if you saw the headline, would you actually click it? If presented with two articles titled “Fishing Spots on the Upper West Bank” and “5 Best Fishing Spots on the Upper West Bank,” which would you be most likely to click? Both titles are similar, but readers are effectively promised something in the title with the numeral. Numerous studies have found that using numbers in headlines increases click-through rates, so it is essential to work these in whenever appropriate.

22440315 - touch screen ,touch- tablet in handsConcentrate on Headline Length

Regardless of how wonderful of a headline you develop, it won’t matter if you never pay attention to length. Every platform, ranging from Google to Facebook, has limitations on headline lengths. If you go over these limits, people will not be able to read a full title. On Facebook, you have to stay under 60 characters. For Google Ads, two 30-character headlines are the maximum length. Check out length requirements for whatever platform you are using, and build your titles around that knowledge.

Begin Headlines with Numbers

When it comes to creating headlines, make sure you just ask yourself if you would click on it. For instance, would you be more likely to click on “5 Tips for Tying the Perfect Fisherman’s Knot” or “How to Tie a Fisherman’s Knot?” They both basically say the same, but the one with the numeral tells followers what they are going to get. Numerous studies have shown that numerals create higher click-through rates, so you should be using them whenever possible.

Do a Google Search for Other Content

Google displays the most popular results for any search term. When considering this, you should do a quick search on the topic you are writing on and get a few ideas. It is important not to copy titles verbatim, but by seeing what successful pieces of content have done with their titles, you will have a concept on improving yours.

A headline can make or break a piece of content. Irrespective of the title you settle upon, make sure your content delivers on what is guaranteed. If you can do this while creating great headlines, people will start to see your business as an industry thought leader.

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