Local companies with minimal social media reach could have the greatest video in the world and not get much attention. For businesses in smaller towns, this is of particular concern. So if a video is garnering more engagement than usual, maximize its exposure and effectiveness by boosting the video post.
Forbes listed “timing” as one of the most critical aspects of making a video go viral. This means simply taking advantage of a popular current topic. Integrate the subject into your video in some way, post to social media and maybe even throw in a few focused hashtags.
Include Personality and Humor
It would be great if a small business could post a typical video promoting their business and have it go viral. Typically, though, this just won’t work. Only videos that show off personality, and typically humor, are likely to really get noticed far and wide.
The startup company Dollar Shave Club, as an example, quickly netted 4.75 million views on its first “our blades are great” video. The CEO showed off his extroverted personality and presented several hilarious one-liners throughout the video. Aim at being real and funny for a shot at viral success.
Never Be Reluctant To Drop A Few Dollars
Even if a video has ‘viral’ written all over it, it doesn’t stand much of a chance on small Facebook pages. This is a real problem for local business owners in small towns. This is why, if a video gets more engagement than usual, it doesn’t hurt to spend a few dollars boosting the video post to increase exposure.
Even following all of the rules doesn’t guarantee a viral video. The good thing is, it does not take a million viral videos to make a small business at least temporarily famous. It only takes one, so pursuing that goal can be rewarding.
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