Teaming up with other local companies can also provide a great local strategy. Find businesses that aren’t your competition but have customers that are likely to need your service as well. Car rental businesses and hotels, for instance, are typically fine with handing out restaurant menus. If you run a floral boutique, you would do well to team up with a bridal shop. Businesses that are not your direct competitors will often see the benefit in a mutually beneficial partnership.
Even if you have the best marketing experts handling local marketing for your organization, they cannot replace getting out there into the community. You ought to do this yourself. Ask a few personnel to attend local events to promote the company. Better yet, get involved in charitable events and advertise them through other marketing channels. Customers love socially responsible businesses, so do your best to become one.
Work with Other Local Businesses
Another great method of local marketing is working with other businesses. Seek out organizations that are not in direct competition with you but whose customers may be interested in your products or services. If you own a eatery, take menus to local inns and car rental places. If you are a florist, trade business cards or pamphlets with bridal shops. As long as a firm is not competing against you, they often will have no problem with a quid pro quo relationship.
Solicit Reviews from Customers
While a marketing and advertising expert can ask people to review your service through online means, it is up to you to get on the front line and request these testimonials. Reviews are an important part to local marketing. They build up your SEO score and let locals know they can trust your enterprise. Remember, though, that you cannot offer incentives for positive reviews. You can, however, offer incentives for a client’s sincere opinion.
In the grand scheme of things, all business is local. This is especially important for small businesses to remember. And although hiring a marketing and advertising expert to handle the heavy hauling is a smart move, there are still a few things you need to do without any help to succeed.
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