There is a whole body of evidence out there to suggest that not only is email marketing not dead, but it is stronger than ever in many ways. Especially now that as marketers we’ve got a far greater number of marketing channels to plunder, there are possibilities galore, if we can just learn how to best exploit them.
One particularly effective method is to integrate your email marketing with other forms of marketing you are involved in, thereby generating a perfect storm of promotion that lifts you above the competition. Let’s take a look at 3 solutions to help make this happen.
3 Tips to integrate your email with the rest of your marketing
Include social sharing buttons - This one is super easy to complete and can help spread your best content via email all over the place. Not only place the social sharing buttons in the emails, (most email providers make it simple to do this) but also encourage users to share it with their friends and colleagues. You’ll be rewarded nicely all sorts of contacts you hadn’t counted on.
Promote your email list socially - Putting dedicated posts on your social media properties promoting your newsletter or list only makes perfect sense. Not just that, you are much more likely to have many times more people see these messages, and the ability to spread the word virally makes this a potentially explosive way to expand your reach far and wide. Simply just inviting people socially, possibly spicing it up with a giveaway bribe, will do the job.
Optimize for mobile screens - With mobile search now being responsible for a full 48 percent of all internet searches, you’d be silly to not optimize your mobile site and opt-in pages and boxes for mobile. Remember there are a few technical aspects to this, such as making sure your buttons are large enough for a mobile screen, and that your message is short, appealing and to the point.
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