Ask any business owner what they really want most and it’s typically new customers and leads. If left the same, any company will die a slow eventual death by attrition as customers normally move on. A constant pipeline overflowing with new leads is necessary to the long-term survival of your business.
But how do you do that these days? Consumers are more skeptical and selective than ever, and due to the rise of online shopping, have even more outlets to shop. While there are still many traditional techniques that will bring new clients into your business, right now we’re going to look at 4 less well-known and more current methods of finding new potential buyers.
4 Tips for new customer acquisition
- Put your social media engine in overdrive - Right now it’s easier than ever before to use online “word of mouth” via social media to enhance and drive customers to you quickly. Every social network has its tools, such as Facebook pages, LinkedIn Endorsements, Google+, and all of these networks have the ability to drive tons of people your way quickly and easily. Incorporate social media now, before all of your competition beats you to it!
- Forge strategic alliances - You scratch my back and I’ll scratch yours. Definitely not a new idea, but one that is often underutilized. Making alliances with companies that match up with yours is often a great way to generate long-term referrals and business for both parties. You may find that your pool company and a landscaping service would share a lot of customers that would need each other’s services. This type of arrangement can last for many years.
- Use online advertising wisely - Online advertising is growing up, and the tools they’ve got for targeting your ideal customer are fantastic. Facebook and many other networks present you with the ability to place your ads before certain demographic groups, and it is high time to take advantage of this. Begin by determining who your current typical customer is. Know their age, education, gender, marital status, employment, hobbies, and what they like. Armed with this data, you can commit your advertising budget with better accuracy.
- Ask for referrals - Don’t be shy about requesting referrals, even with new customers. Try to make it worth it to not only return again and again, but also help you find new customers be referring their friends and family. You might even find that some who have a business of their own could develop into a strategic alliance in the future!
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