In case you weren’t familiar with this alarming statistic, it’s been proven that we check our mobile phones on average 150 times a day. Sounds about right, wouldn’t you say?
That must be great news for those of us who’ve embraced mobile marketing; and not so excellent news for those slow to join the party.
4 Reasons mobile marketing is a good idea for your small business
- Mobile is the consumer’s method of choice - US mobile users are spending 23 percent more time on their mobile device compared to what they did in 2013. You can also see this demonstrated in the chasm developing between mobile use and desktop: People spend 2 hours and 51 minutes a day on mobile vs . 2 hours and 12 minutes on a desktop.
- Mobile is imminently sharable - Mobile is simply by its very nature social, and this could result in the possibility that your content could have a far wider reach than you may have envisioned when you created it. When someone shares your content, their followers and friends have the chance to share it with theirs, and so on.
- Mobile users tend to be more apt to take action - Mobile users are prone to act. 70 percent of mobile searches lead to an action within only one hour! They are often out and about, in search of products and services, and you want to be on their radar.
- More people will see or open your messages - Since now more than 90 percent of American adults own a cell phone and 42 percent have a tablet, more of your communications will be opened. Text messages can reach people where phones may not, and an astounding 98 percent of texts are opened within one hour.
We’ve morphed into a world where many more communications are taking place in a far more compressed time period. Your business must be mobile to stay competitive.