Know what a #Hashtag is? If you’re not a social media expert, and especially Twitter, you might not have a clue just what a #hashtag is. No need for that to be the situation any more. A hashtag is a # followed by a word or phrase to perform a number of functions. Twitter users affix hashtags to tweets as search conventions, a method of categorizing, and marketing tactics. #Hashtags can also be used in other social media platforms.
Be certain to do your standard due diligence and see if the keyword you’d prefer to use is not currently employed elsewhere. This is as easy as doing a little research (a search on Search.Twitter.com) to discover whether or not that #Hashtag is a good idea. Also, don’t try to make hay with misleading #hashtags, even when they may be seriously trending. This will almost definitely blow up. And one more thing: be sure to proofread before you generate that #hashtag!
4 Ways to win with #hashtags
- Keep them short and simple - Making your #hashtag brief and to the point is your best option. Include a couple if necessary, such as #apps and #smallbiz, but avoid stringing together a half dozen: it just appears you don’t know what you want to say.
- Make them #hashtags to not forget - Remarkable #hashtags are much more likely to be shared widely. Give some thought to this and you just may get your wish and have it go viral.
- Use them on your other social channels - A #hashtag wants desperately to be shared, and you can now do so across numerous social media channels including Facebook, Google , LinkedIn and Pinterest. This can really help to sear the #hashtag into the minds of your readers.
- Make use of keywords - If at all possible, work in your brand or major keywords. This isn’t always feasible, so choose judiciously.
Make the creation of memorable #hashtags a to-do item in your social media marketing checklist. It can work to keep your brand and buzz in front of your social media audience!
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