While a lot of people consider content marketing as the darling of the search engines these days, there is another element to ranking your pages well, and that lies on the technical side.
Draw back the curtain and you’ll find that Google especially is concerned with a number of geeky factors. Get these wrong, and you’ll be left scratching your head wondering why all your superb content isn’t ranking well.
So how can you satisfy the technicians at Google and get them to rank your pages better? Let’s have a look at 5 tips you can use to ensure that your pages are Google-friendly and provide the best user experience you can deliver.
5 Tips for optimizing the technical side of your web pages
How fast does your page load? - Since we have an attention span measuring less than your goldfish, you can see why this could be important. People don’t want to wait for anything, and you can have the best content ever created yet if your page takes an eon to load, they’re gone! Google recognizes this, and rewards pages that load quickly.
Internal links - Google likes to see a good internal linking plan, one that provides users with useful links to relevant pages within and outside of the site. And also this plays a role in passing Pagerank. Also, don’t make the mistake of having multiple navigation menus. Use one, along with a sitemap and a link back to your home page from each page.
Make sure you are Schema compliant - Schema.org is the web language markup that Google, Yahoo and Bing have consented to use in order to better see what your pages are about. This is one you’ll need a webmaster for.
Use HTML elements - An important part of how your page will be ranked is determined by the use of certain HTML elements that indicate what your content is about. This includes the use of H1-H4 tags, meta data and image optimization, among others.
Keywords you wish to rank for - This is your opportunity to tell Google in no uncertain terms what your page is focused on, and hopefully be ranked for these terms. You’ll need to make sure they are found in all the places Google is looking for them, such as title tags, titles, description, the body of your content and links.
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