Getting your content get noticed these days among the a sea of competing voices is difficult, to say the least. The fact that yours is better and precisely what is needed doesn’t matter: what matters is who can be found.
If you want to get noticed, you’ll need a content promotion plan in place for each piece of content you create, and execute it fully for best results. Creating the content is only a part of the process.
So before you run screaming into the might because you don’t know how to make this happen, let’s look at 5 simple ways you can cheaply and effectively get your content promoted.
5 Great ways to promote your new content
Make visual content - Creating a meme you can share socially, a slideshow video of your content, or even an infographic can lead to numerous shares and traffic to your page. We are a visual bunch, and love to look at new things!
Announce to your email list - Long a favorite tactic among top marketers, giving your subscribers a heads-up about your new content works extremely well. It also serves a purpose in your email marketing, by delivering high-value content without a sales pitch.
Document sharing sites - Some of the most-trafficked and highly ranked sites on the Web are document sharing sites like SlideShare, DocStoc, Scribd and Issuu, among many others. If your content is good, anticipate seeing a lot of traffic coming from sites like these.
Use your social media channels - This is one the best uses of your business social media accounts. You’re providing valuable content with the possibility of having it be shared far and wide. This can lead to a large influx of visitors, with not much effort expended. We like that!
Paid sources - Sometimes it’s worth it to apply paid ads to get a particular piece of content noticed. This is especially true of content used to warm up your audience for a product launch. Sources like Facebook ads, LinkedIn ads, and Outbrain work well for this.
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