The age of looking at mobile marketing as merely a “fad” or the “next big thing” is over. It’s here, it’s big, and it’s just going to get bigger. A recent survey by the Web.com group found that some 69 percent of the people surveyed declared that they thought that mobile marketing will be crucial to their business over the next five years, yet most of those had not yet implemented it. With 84 percent of those using mobile marketing reporting a gain due to mobile, there is no longer any excuse for falling further behind!
Make certain your website and social media are mobile ready! - Take the time required to be sure that your site and major social media pages are mobile ready. There are several significant items that determine whether your pages render well on a mobile device, such as font size, spacing and images files. Have these investigated, so you don’t lose your mobile visitors!
Be sure to claim and optimize local listings - It’s not sufficient to only have a listing on entities like Google local, Yelp or other local directories, you need to make those listings work for you! Keep your info up to date, and update frequently with new promotions and news.
Have you optimized your email for mobile? - eConsultancy reports that 41 percent of email is now viewed on a smartphone or tablet, and of that number, a full 63 percent close or delete emails that aren’t mobile optimized. Do not forget to use an email optimized layout, preferably one-column, and a font size of no larger than a 14 for small-screen readers.
Employ analytics - How can you know if your mobile marketing is paying off? With the use of an analytics program, like Google Analytics. By using the segmenting and referral tracking within Analytics, where you can follow smartphone and tablet visitors and analyze their onsite behavior, you can determine how you’re campaigns are performing.
Offer irresistible deals - Everyone loves a deal, and mobile shoppers are among the most voracious. Moreover, they’re out and about NOW, and you can attract them with timely offers and coupons.
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