Just like your home, your small business website also requires an annual spring-cleaning. It’s easy to let things slide, and the results of that would be a steady decline in traffic, reputation and consequently sales.
Here are 5 simple things you can do that can make a huge difference in the way your sites appear, operate and prosper.
- Are your pages loading quickly? – It’s been said you have less than 10 seconds to load your page or most people will abandon and head for faster, greener pastures. If your site is image heavy, and packed with flash, you may well want to optimize for faster performance. Furthermore, Google will punish your site in the search rankings if your pages load too slowly.
- Old products, programs, links lurking – Be sure you remove any old product, programs and links that are no longer applicable. Nothing helps say your page is stale and dated more than your PDF download from 2008 that’s not only dated but unavailable. Dead links and 404 pages will also not help your search rankings, either.
- Stale content and old images – Likewise cull out text and images that are no longer topical. Those great pictures from 2007 which feature people no longer working with you can perhaps be archived, don’t you think? People and search engines are usually after fresh, current content!
- Social media – Be sure that your social media buttons not only link to your current social media sites, but that you are up-to-date with them. Pinterest and Instagram are later entries that may not be displayed with your social buttons.
- Fresh content – Nothing will help nearly as much as fresh, updated content, consisting of posts, videos, audios, and images. If you’ve got posts on the first page of your blog that are much older than a month, you might want to rethink your content strategy.
Break out your virtual broom and start sweeping. Your visitors will thank you!
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