We all get them, welcome emails. But are you up to speed on how best to construct your own for your subscribers?
Here are 7 ways you can optimize your welcome emails to set the stage for a lasting, profitable relationship.
7 Ways to craft effective welcome emails
Don’t batch: send them immediately - While it may be more server-efficient to batch your emails to send out together, its poor form to do so with a new subscriber. Demonstrate that you care a little by sending these right away.
Use a reply email address - Make sure this happens. Having a no-reply email only serves to show that you really don’t give a flip about them. Also, use a recognizable name in the “From” field; company name, etc.
Test subject lines - Email autoresponder software makes it super easy to split-test subject lines. Do this for better open rates!
Use your social media channels - Encourage your subscribers to follow you on your social media channels, and even help them by making sure you have links and buttons on your email template.
Personalize your welcome emails - If you’ve collected names, you’re going to want to personalize your welcome emails to help you get the relationship off to a warm and fuzzy start. Don’t get overly cozy, but friendly and polite is good.
Perhaps offer an incentive - Many times companies choose to include an incentive to get the relationship off on the right foot. Maybe a percent off coupon?
Optimize for mobile - Nowadays more than half of all emails are being read on a mobile device, so wouldn’t it be good policy to use a responsive design so that your emails can be read anywhere, anytime?
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