To many people, the e-newsletter seems like a relic of a bygone era, a period when we used painfully slow dial-up Internet services like AOL and “surfed” the web using Netscape. Despite being a little long in the tooth (in Internet years), the e-newsletter remains an extremely powerful marketing tool that your business shouldn’t ignore.
E-newsletters remain an incredible medium for engaging customers, building authority and driving sales. The Direct Marketing Association informs us that every $1 spent on email marketing creates $40 in revenue. Aweber informs us that 77 percent of small business owners report that email helps them increase revenue.
Your e-newsletter doesn’t have to be boring!
Don’t be buffaloed into thinking that your e-newsletter must be as bland and un-sexy as those you’ve made the mistake of opting in for. Here are some eye-catching examples of e-newsletters that rock! Also, making sure you’re not just selling, but engaging your audience with useful, compelling content. Kayak, for example, isn’t just about telling you about the latest travel deals, but instead getting you salivating over the idea of travel and fun. They also go out of the way to engage their readers.
Quick strategies for an engaging e-newsletter
Here are some tips for creating an e-newsletter that will get opened and acted upon!
- Speak as if to a friend – Everyone likes to hear from a trusted friend!
- Encourage communication – Give them every chance to respond and specifically ask for it!
- Be specific! – Don’t stray from your topic, and most importantly, don’t be boring!
- Offer useful content – More than anything, offer content that’s fresh, useful and that resonates with your list.
- Don’t hesitate to use emotion – Writing with emotion is powerful and is almost certainly going to stir others as well, promoting more engagement.
Don’t settle for simply autoresponder messages! Produce a meaningful and useful e-newsletter today!
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