Author Archives: Linda Bayko

Determining Your Ideal Customer

Every entrepreneur should be intensely focused on his or her prospective customers. The ability to find a customer, sell your product or service to that customer, and satisfy the customer so that he buys from you again should be the … Continue reading

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The Benefits of a Global Marketing Strategy

Is a global marketing strategy really necessary for your business? If you were to develop an ad campaign in the United States, do you think the same campaign would be effective in France? Here we examine why it’s important to … Continue reading

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The Evolution of SEO

A Look Into the Past and the Present On-page optimization: When performing on-page optimization in the old days, SEOs would map two to five keywords per URL and optimize the page elements (title, meta description, headings, body content and so on) for … Continue reading

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6 Reasons Why Allowing Your Dog to Come to Work Makes Perfect Business Sense

Mary Hope Kramer, an animal expert, caught my attention recently with a pros and cons list of why you should (or should not) bring your pet to work. According to Kramer, pet-friendly workplaces like Google, Amazon, Ben & Jerry’s and Etsy are becoming increasingly … Continue reading

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The Best Digital Marketing Resolutions for Crushing It in 2018

After the last echoes of ringing in the New Year subside, everyone reflects on how to make 2018 better through their own actions. If you’re a digital marketer, this time marks the perfect opportunity to set ambitious goals and pledge … Continue reading

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12 Tools for Brainstorming Blog Content

Brainstorming the best content ideas for your blog isn’t always easy, but it doesn’t have to be as difficult as you think. There are a number of tools for every aspect of the brainstorming process. Want to know exactly what … Continue reading

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Engaging Generation Z: Marketing to a New Brand of Consumer

Generation Z is widely recognized as the next consumer powerhouse. Now all 22 or younger, Gen-Zers are expected to account for about 40 percent of all consumers by 2020. That’s a lot of emerging shoppers. It won’t be long before understanding the … Continue reading

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3 Tips for Dealing With Negative Reviews Like a True Entrepreneur

It’s every business’s nightmare – the negative online review that is turning away customers left, right and center. These negative reviews can drastically hurt your business. A survey conducted by BrightLocalfound that two-thirds of customers form their opinion of a business after … Continue reading

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The Importance of Targeting Branded Searches

Search experts understand the importance of targeting non-branded search terms: Optimizing for high-volume, non-branded terms can drive a significant amount of traffic to your brand’s site. While targeting non-branded search terms plays an essential role in your overall search strategy, … Continue reading

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New Social Media Tools for 2018

Today I have some great resources that will bring more to your social media marketing in the coming year. Here’s four links with tips and tricks to kick start your Monday. In order to stay up to date with the … Continue reading

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