Author Archives: Linda Bayko

Marketing Strategies that Improve Customer Retention

Customer loyalty can be a fickle thing. In fact, nearly 80 percent of consumers say a single negative customer service experience could prompt them to change companies. Obviously, great customer service is essential, but are there marketing strategies that improve … Continue reading

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3 Huge Mistakes Local Businesses Make with Analytics

Analytics have provided business owners and marketers alike with a powerful tool for effective promotion. Like any tool in this world, however, it doesn’t amount to much if not properly utilized. Because of this, local business owners need to dodge … Continue reading

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These Video Marketing Trends of 2017 Will Define Your Success

Video marketing once meant recording a commercial and paying for it to air on local broadcast channels. With tools like YouTube, Snapchat and Facebook Live, however, video marketing has taken on a new role in online promotion. Facebook and Snapchat … Continue reading

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The Trends that will Define Content Marketing in 2017

The speed in which technology evolves has made certain marketing tasks easier, but the fast-paced environment of innovation also means new trends can easily catch us off guard. One area of promotion that local business owners must consistently keep tabs … Continue reading

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Trends Currently Affecting Email Marketing

Before 2015 even began, a full 73 percent of marketers said one of their core business strategies was email marketing. This shows just how important this promotional tactic has become, but like all things in life, email marketing constantly evolves. … Continue reading

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How to Write Amazing Blog Posts

Inbound marketing allows you to get customers to actively seek your business, and when looking at the top inbound strategies, blogging definitely shows up. When blogging, in fact, business-to-business marketer see around 67% more leads than their non-blogging counterparts. Of … Continue reading

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Combining Your Online and Offline Marketing

Online promotion is an essential part of successful marketing. With around 81 percent of consumers doing online research before making large purchases, it is obvious how important online promotion is. You should never ignore offline marketing, though, because if you … Continue reading

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How to Turn Free Customers into Long-Term Clients

Whether you are in the software business or run a small restaurant in your local market, you have likely engaged in providing a “freebie” to get potential new clients in the door.  Of course, this sometimes does not convert to … Continue reading

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3 Ways to Prepare Before Marketing at a Local Event

Local business owners sometimes do not realize the potential of event marketing. Oftentimes, entrepreneurs see this type of promotional tactic as an additional headache when they are worrying about other marketing endeavors. Considering the fact that almost half of those … Continue reading

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Money-Saving Strategies for Lead Generation

Some small businesses find the perfect spot to reach people in their key demographic, but in most cases, business owners have to work to generate leads.  Unfortunately, this can prove time-consuming and sometimes expensive.  By utilizing time-tested techniques, however, this … Continue reading

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