As it turns out, Millennials love guerrilla marketing, and this is excellent news for businesses ready to take the leap. Statistics show that 78 percent of the group prefer engaging with companies they interact with face-to-face. This is pretty much the point of guerrilla marketing, so these non-traditional promotional tactics will really come in handy.
Blendtec started a guerrilla marketing campaign where they simply captured themselves wrecking certain items, such as cell phones and markers, in a blender. A couple days later, they have over 890,000 subscribers. Not every guerrilla marketing system will pay off big, but if one does, the results could be life-changing.
Guerrilla Marketing Draws in Millennials
In 2015, it was expected that there would be 75.3 million Millennials in America. Therefore they overtook Baby Boomers and became the biggest living generation in the country. It is statistics like this that make it obvious how important it is to market to Millennials.
Fortunately for companies aiming to begin guerrilla marketing strategies, Millennials will follow. A full 78 percent of this generation says they prefer giving business to brands they experience face-to-face interactions with. Since this is exactly what guerrilla marketing is aimed at, companies have a new tool to bring in this exploding demographic.
Guerrilla Marketing Will save Money
Some companies go all out when it comes to guerrilla marketing. The Red Bull jump from space, for instance, undoubtedly costed a lot of money. This does not mean, though, that all guerrilla marketing is costly. From edgy window displays to sidewalk chalk art, a number of guerrilla tactics can cost little to nothing.
Guerrilla marketing isn’t going anywhere, and for small businesses on a budget, it presents one of the greatest opportunities of getting widespread attention. Once a small business owner understands all of the benefits it offers, they would be doing themselves an injustice by not considering guerrilla marketing techniques.
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