Great video content is important for any successful marketing campaign. This is exactly why you must devote time to your video strategy. If you are not outdoing your competition in anything, at least outdo them in video.
Attempt for the Optimal Time
Timing is critical in every aspect of life, but you must pay special attention to it when it comes to crafting your video marketing messages. If it is short, people will not get any value from the video. If it runs too long, people will get bored and just move on.
Make videos just good enough to get your message across. Don’t forget that different lengths work best on different platforms. For Facebook, 30 to 45 seconds is perfect. If you are making a video for an email marketing message, though, you can go longer depending on what you are trying to say.
You should not treat your potential customers like The Sopranos treated its fans. Never show your visitors what they came looking for and then just merely fade to black. Include some type of call to action at the end of the video. Whether this is a call to visit your website or read a white paper, do not waste this opportunity for follow-up.
Get Rid of Bad Videos
If your local business has a YouTube or other video sharing account, it may look counterintuitive to delete any of the content. The fact is, though, a badly performing video can result in less visibility. If one of your videos has lots of down votes, negative comments, or just runs too long, consider axing it to increase your channel’s reach.
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