In order to take your brand online you should do some basic steps to get started.
Let’s see what four of those steps are and help you get your business and brand online in 2015.
Four easy steps to take your brand online
Getting your brand known and trusted by the Web is the task set before you. Use these steps to help you get there!
Know who your audience is - You might have an idea of who you would like to appeal to, but this is the time to do some research and see not just who your ideal customer is, but who you will be in competition with for their attention.
Building a web presence - You will need a domain name for your brand that reflects your business, as well as web hosting to put it on. Get a proper website built, and don’t opt for a free site that you see advertised. These are merely subdomains of another company’s site, and you won’t really own anything.
Get Social - Sign up for and create social media pages that you can publish to. These may be different for every business, but for most they will include Facebook, Twitter, LinkedIn and YouTube. Make sure your contact information is the same across all of these properties, as well as your website. This is important for ranking well with Google.
Create content and engage - Begin posting and publishing across your new Web properties. This may seem tedious and unfruitful at first, but it’s an important step. Cross promote from one to the other. For instance, announce a new blog post on Facebook or Twitter, etc. Once you start to have people comment and engage with you, you are ready to take your brand to the next level, that of establishing authority in your space, a topic for another day!
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