As Instagram gets to be more and more popular, it is natural that smart marketers will devise ways to use it for their purposes. While we’re unsure how long this may last, as Instagram is owned by Facebook and change is bound to happen, for now it is killing it’s social parent in terms of engagement.
In a 2014 Forrester Research study, engagement among Instagram users is some 60 times higher than that on Facebook for brands and their consumers. This, together with Facebook’s recent trimming of your social reach has sent marketers scurrying to find ways to use other techniques. Here are 7 ways they are using Instagram to their advantage.
7 Ways to market on Instagram
Put your business on Instagram - Maybe an obvious starting point, but making sure you’ve secured your business name on a business account, or as near as you can get to be recognized, together with completing your profile and connecting to Facebook and other social media channels is the foundation for everything else you hope to do.
Use plenty of hashtags - As hashtags are the primary way people can search for you on this mobile platform, you want to be found taking full advantage of this, and especially by using your company branding. In addition ,, don’t forget to monitor your hashtags, so you can be aware of any activity, good or bad happening with your brand.
Engage your customers - Like your followers photos, comment, embed, mention and otherwise recognize and engage with people connected to you.
Employ Instagram’s new video function - Produce some innovative 15-second videos to showcase your products and brand.
Show off your products - Instagram is a fantastic way of getting your products some wide reaching audience they may not have had.
Use Crowdsourcing to create excitement about your products - Set up a contest and ask users to submit their best images of your products, showing their best uses and results.
Post frequently - Find your optimum posting rate, whether that’s a few times a week or more than once a day. The key is to post enough that your audience is growing and engaging. You’ll know it when you see it.