Category Archives: Internet Marketing

3 Local Marketing Tips Most Businesses Haven’t Tried

Studies have consistently shown that around 80 percent of local mobile searches lead to a purchase within one day. This statistic alone showcases how important local marketing is. It’s so important, in fact, that most businesses engage in this promotional … Continue reading

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How to Get Super Creative with Content Marketing

Content marketing quickly became an integral part of every marketing plan over the past few years. In fact, an average of 32 percent of marketing budgets goes directly towards content strategies. Unfortunately, it can be difficult to remain creative while … Continue reading

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When Marketing on TV, Avoid These Mistakes at All Costs

Many marketers will say that television commercials are outdated. Indeed, 2017 is the year that experts predict digital marketing spending will outpace television advertisements. Of course, this doesn’t make it a waste of money. Depending on your targeted demographic, televised … Continue reading

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3 Reasons Offline Marketing Is Essential for Local Businesses

If you run a local business, you must have an online marketing strategy. Statistics show that 81 percent of consumers engage in online research prior to large purchases, so this should be enough to prove online marketing’s importance. Offline marketing, … Continue reading

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How to Market When There’s No Time for Marketing

It’s impossible for a business to be successful without marketing, but sadly, budding entrepreneurs don’t always have time to promote their company. After all, building a successful business rarely leaves time for posting regularly to social media. Fortunately, there are … Continue reading

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3 Detrimental Local Marketing Mistakes You Must Avoid

Even as consumers have the ability to purchase items from around the globe, much of their money is still spent locally. In fact, figures show that upwards of 50 percent of all search queries have local intent. While this proves … Continue reading

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3 Tips for Marketing Local Businesses on Television

Many marketers will say that television commercials are outdated. Indeed, 2017 is the year that experts predict digital marketing spending will outpace television advertisements. Of course, this doesn’t make it a waste of money. Depending on your targeted demographic, televised … Continue reading

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Social Media Campaign Tips to Finish 2017 Strong

Social media has quickly become a marketing powerhouse. By the end of 2014, in fact, nearly 90 percent of companies were already using social media for promotional purposes. If your company isn’t doing it right, however, it might as well … Continue reading

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Facebook Marketing Mistakes to Stop Making in 2017

When Facebook hit 1 billion active monthly users, marketers realized just how powerful the social platform could be. Anyone who managed to overlook this fact, however, will have to pay attention now that the benchmark has hit 2 billion. Unfortunately, … Continue reading

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Making a Webinar for Marketing? Avoid These Mistakes

If you’ve never created a webinar for promotional purposes, you’re part of only 40 percent of marketers who haven’t done so. Whoever is handling your digital marketing can certainly promote these online events, but your expertise and professionalism are what … Continue reading

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