Category Archives: Internet Marketing

2018 Trends in Facebook Advertising That Will Help You Reach Prospects

Facebook has come a long way since its debut in 2004, especially when it comes to the Facebook Advertising platform. Facebook has almost single-handedly turned paid social media marketing into a cornerstone of modern digital marketing tactics. In the next … Continue reading

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5 Keys to Reputation Marketing Success

Reputation marketing allows your business to take what consumers are already saying about your products or services, and leverage it for your own use, to increase your industry ratings and, ultimately, your revenue. Given that reputation marketing stems from what … Continue reading

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6 Reasons Why Every Small Business Should Consider Video Advertising

The benefits of digital video advertising have quickly switched it from a “nice to have” for larger businesses to a “must have.” Now, this status has begun to trickle down to smaller businesses. Brands already embracing video ads have have … Continue reading

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2018 Digital Marketing Trends For Small Business

Luckily, leveraging digital marketing doesn’t have to take a lot of your time or money. You just need to raise your awareness, learn some basic strategies and jump right in! To help you get you started — and to make … Continue reading

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2018 Trends in Content Marketing to Help You Attract and Engage Prospects Pt. 2

2018 is just around the bend, and content marketing has changed a whole lot in the past few years. While it was once a small component of larger digital marketing campaigns and strategies, big brands have started to realize that … Continue reading

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2018 Trends in Content Marketing to Help You Attract and Engage Prospects Pt. 1

Facebook has come a long way since its debut in 2004, especially when it comes to the Facebook Advertising platform. Facebook has almost single-handedly turned paid social media marketing into a cornerstone of modern digital marketing tactics. In the next … Continue reading

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4 Reasons Paid Search Should Be Part of Your Inbound Marketing Strategy

At this point, it’s hard to deny that inbound marketing should be playing a central role in your marketing strategy. Making your brand’s presence known throughout a buyer’s journey significantly increases the likelihood that that searcher will become your next … Continue reading

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Launching Call-to-Action Units for Instant Articles

As part of the Facebook Journalism Project, we’ve been in ongoing conversations with a number of publishers about opportunities to extend the business value of Instant Articles. Across the board, publishers want to have more direct lines of communication with … Continue reading

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The Future of Paid Search Marketing is Machine Learning and AI

Machine learning-optimized campaigns saw 71 percent better conversion rates and lower CPCs than those not using it.   Acquisio released a report (PDF) this month that argues machine learning algorithms can dramatically improve paid-search marketing performance vs. accounts that don’t … Continue reading

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Google Announces New YouTube Tools for Advertisers

Google has announced the release of four new tools for YouTube to help capture the attention of viewers. Google knows all too well about the importance of catching consumer attention with advertising. In an ever-connected world, where we watch TV … Continue reading

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