Category Archives: Internet Marketing

How Local Businesses Can Increase Social Engagement

Well over 80 percent of small and medium sized businesses utilize social media platforms to market their company. With more consumers looking towards social platforms to interact with their favorite companies, though, this number is likely to continue climbing. Of … Continue reading

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What Hulu Can Teach Local Businesses About Marketing

As of May 2016, the streaming service Hulu had surpassed 12 million subscribers. In marketing terms, this means they’re definitely doing something right. Of course, it may seem difficult to apply streaming marketing to other industries, but this doesn’t mean … Continue reading

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These Content Marketing Trends Can Make 2018 Successful

While it might seem a little early to start looking for content marketing trends for 2018, there are certainly current trends that will affect how this form of promotion evolves next year. In fact, many of the advancements that occurred … Continue reading

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What Toy Story Can Teach Us About Marketing

There are countless instructional videos out there that can teach you how to effectively market your local business. Of course, these are typically boring, so what’s a budding entrepreneur to do? Luckily, there are a variety of promotional lessons that … Continue reading

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Local Businesses and the Art of Trade Show Marketing

Trade shows present a great chance for networking, but at their core, these gatherings are meant for businesses to market their products or services. In fact, trade shows generated a full $12.6 billion in revenue during 2015 alone. This statistic … Continue reading

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3 Customer Loyalty Plans that Actually Work

Customer loyalty is a tricky thing to come by. In fact, one study showed that nearly 80 percent of consumers would jump ship within a week of a single negative customer service experience. This obviously makes customer service important, but … Continue reading

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Doomsday Prepping and the Art of Effective Marketing

Doomsday preppers, typically just referred to as “preppers,” are people who actively prepare for a catastrophic collapse of society. It could be by building bunkers or learning outdoor skills, and these people aren’t a rare breed. The show “Doomsday Preppers,” … Continue reading

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How Local Businesses Can Market at Community Events

People fall in love with companies for many reasons, but more and more, consumers are gravitating towards businesses that get involved in the community. Over half of people worldwide, for instance, say they will pay more if a company does … Continue reading

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The Offline Marketing Mistakes Businesses Must Avoid

While online marketing is obviously very important, it doesn’t mean that local business owners should ignore offline strategies. Even in the newspaper business – a dying industry – three-fourths of advertising revenue comes from offline ads. This proves that entrepreneurs … Continue reading

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3 Quick Ways to Get User-Generated Content for Marketing

Local business owners and their marketing managers are typically wondering how to create informative and interesting content. This is a constant necessity, but over the years, marketing professionals have recognized that user-generated content can be just as valuable. Even back … Continue reading

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