Category Archives: Internet Marketing

How to Grow Your Email Marketing List Offline

Email marketing is an integral part of any business’s success. In fact, it works so well that 75% of companies say it offers either good or excellent return on investment. Of course, this is only the case if you have … Continue reading

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3 Marketing Lessons Chess Can Teach Us

Being successful in business is all about strategy, and for a company to excel, it must have a great marketing strategy. There are tons of articles out there with “tips” and “how tos” that teach promotional tactics, but these don’t … Continue reading

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3 Tips for Building Backlinks to Your Business Website

You would be hard pressed to find a business owner who doesn’t at least acknowledge that search engine optimization (SEO) is an important factor in marketing. Upwards of 90 percent of people search online before making any purchase, so the … Continue reading

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Is Your Content Marketing Failing? This Could Be Why

There’s no question that content marketing is essential for promoting any local business. In fact, nearly 50 percent of consumers check out 3-5 different pieces of content before even beginning the purchase process. This means a budding entrepreneur who’s not … Continue reading

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How Local Businesses Use Facebook Groups for Marketing

Any local business owner who hasn’t recognized the marketing potential of Facebook is simply not paying attention. As it turns out, though, the promotional capabilities of the social media giant go far beyond pages and ads. Marketing via Facebook groups … Continue reading

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Here’s How You Grow Your Email Marketing List Quickly

Three out of every four businesses that use email marketing say it offers either a “good” or “excellent” return on investment. For the rest, they might be doing something wrong, so it wouldn’t hurt to bring in a third-party marketing … Continue reading

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3 Huge Mistakes You’re Making with Customer Referrals

The most trusted form of advertising in the world – with over 80 percent of consumers ranking it at the top – is word of mouth. Unlike social media, email and other forms of marketing, though, these referrals are contingent … Continue reading

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How Local Businesses Can Increase Social Engagement

Well over 80 percent of small and medium sized businesses utilize social media platforms to market their company. With more consumers looking towards social platforms to interact with their favorite companies, though, this number is likely to continue climbing. Of … Continue reading

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What Hulu Can Teach Local Businesses About Marketing

As of May 2016, the streaming service Hulu had surpassed 12 million subscribers. In marketing terms, this means they’re definitely doing something right. Of course, it may seem difficult to apply streaming marketing to other industries, but this doesn’t mean … Continue reading

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These Content Marketing Trends Can Make 2018 Successful

While it might seem a little early to start looking for content marketing trends for 2018, there are certainly current trends that will affect how this form of promotion evolves next year. In fact, many of the advancements that occurred … Continue reading

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