When it comes down to ranking your site’s page in the local rankings, it’s apparent that you need to do some basic SEO in order to compete.
To help get you started here are 10 tips for small business SEO that will help.
10 Small business SEO tips
Create compelling, rich content - Longer, highly relevant content is prized by Google and is part of their ranking algorithm. Write for your readers, not for SEO!
Make your URLs simple and telling - Make your page URLs an indication of what is on your page by simply looking at them, Making use of your primary keyword here whenever possible.
Have a keyword strategy - Know which keywords you want to rank for, make each page focus on one primary keyword, and keep your keyword density on the page low, between 1-3%.
Make a Google My Business account - This is Google’s most recent local business initiative. It includes things like Google+, Maps and much more. If you want to do well in your local rankings, you’ll need to make sure this is optimized and complete.
Optimize for mobile - Never more vital than now, as Google announced that beginning April 21st, 2015, they will penalize non-mobile friendly sites on all mobile search results, which is about 50% of total web traffic today. Don’t be left out!
Optimize visual content - Another search rank signal important to Google is that your visual content, especially images are optimized for search. This involves image size, ALT tags and a few other items.
Have consistent NAP data - Be certain that you’re using consistent NAP data, (name, address, phones) across all your web platforms.
Generate user reviews - Encourage your customers and users to leave a positive reviews for you, especially on Google+, as this will have a significant effect on where you rank.
Meta data - Ensure that each web page has optimized Meta data, in particular title tags, description, along with only 1 H1 tag per page.
Take advantage of Google Analytics - As well as Google Webmaster Tools! They are a great way to get intelligence on how your site is performing and where you can do better.
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