Understanding why people buy online is crucial for anyone striving to make money selling online. Not only does it make shaping your sales materials far easier, you’ll have a leg up when it comes to how to spend money on advertising.
It might seem obvious to you why people would opt to make their purchases online. But you’ll be surprised at some of the top reasons people indicate that they make the decision to buy online.
5 Reasons people give for purchasing online
They get a wider choice of goods - Shopping online offers you a greater choice when it comes to shopping. Most offline stores can’t afford to carry every color, size and large quantities of each. Not so with a warehouse!
Social proof: reviews from other shoppers - People do care about what others think, particularly when it comes to parting with their cash for a product or service. They don’t want to be the first one to eat an oyster, so to speak, and give sometimes unmerited trust to online reviews.
It’s a major time saver - In a day and age when none of us have a spare moment to call our own, the ability to shop from you’re your desk or your phone while vegging out on the couch is a blessing. Not only does this save us from being forced to venture out in the our cars, burn gas, and careen all over town, the thought of doing it all form home and having it delivered to our door is enticing.
Free shipping - One of the top reasons people give for buying online is the ability to get free shipping. On many occasions, it’s been proven that free shipping trumps even a more lucrative price discount! Go figure!
Drop dead easy returns - In the unlikely event you don’t care for your item, having a great guarantee along with a no-hassle return policy often is the tipping point when it comes to buying online!
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