Copy makes the Web go round, and good copy will take you from seldom read and acted upon to rock star status in terms of traffic and sales. This truism, together with the fact that Google prizes and rewards excellent content that readers share can make your content marketing dreams come true.
Being able to craft wonderful copy that moves and sells is one task you absolutely need to get better at, no matter your niche. All of us want and need something for our web business, whether that’s simply more leads, more sales or more clicks. So how do you go about making your copywriting deliver the results? Here are 7 copywriting tips that can help you get closer to your goals!
7 Ways to strengthen your copywriting skills
Tell a great story - Everyone likes a good story, and if you can spin one while accomplishing your sales goals you’ll be a rockstar. Tugging at emotions and empathy are fantastic tools to employ here.
Focus on benefits - The primary thing you need to remember about your readers is that they want to know what’s in it for them. They really don’t care how many features your product or service has; they want to know how it will make their life better.
Make value evident - Making your content extremely valuable in and of itself will make your reader feel as though they’re already gotten a lot from you, increasing the trust factor in your favor.
Use questions to get to Yes - Getting your readers to agree with you puts them in the frame of mind to say Yes, as they’re already doing so by agreeing with you. This makes it a far shorter leap to conversion when the time comes.
Get emotional - Connecting with your readers via emotion is a great way to get them on your side. This one is powerful, and if you can learn how to inject emotion in your copywriting, you’ll be able to write your own ticket.
Make your content longer - Studies are showing that the pages that Google is putting on Page One these days are averaging over 2,000 words in length. Whenever you can, publish longer, in-depth content that will also help establish you as an authority in your field.
Encourage and promote social sharing - There is more opportunity than ever before to have your content reach far beyond your own pages. Encourage and facilitate social sharing, and you’ll reap the benefits.
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