Quite a few people are asking if keywords remain relevant in 2015, and the short answer is, yes. Keywords still form a critical piece in online marketing, regardless of the medium, whether it be for ranking pages on your site or blog, videos, imagery, paid search a lot more, you’ll find that keywords are one of the main items you will want to consider when planning your web content.
Like it or not, keywords are still the primary way Google classifies your content, whether that’s in the form of web page, blog post, video or you name it. Google’s ranking algorithm considers how well you are optimized for the particular keywords, and ranks you in the search results as a result. Therefore it’s imperative to be sure we are targeting the proper keyword from the beginning.
To help with that, let’s look at 5 items you’ll need to consider as you decide on the keywords for your content.
5 Things to consider when starting keyword research
Know how you’ll use them - Have a plan that you will use for the keywords. As stated before, they can be of tremendous value in all forms of web content, even visual.
Figure out the keywords common to your market - Simply by looking at the top site in your market you’ll be able to identify a few of the more prominent phrases people are optimizing their content for. This will give you a decent starting place for your research.
Take a peek at your competition - This can be done with the help of tools, or again by taking a close look at their pages. Check under the hood for title tags, page descriptions and keyword tags, if they made use of them.
Tools to do the job - There are plenty of keyword research tools available out there, from the Google Keyword Planner, SEMRush, and Keywordtool.io. These all have free versions, and will get you going nicely.
Discover the intent - Now comes the difficult part, where you actually have to use your brain. The best keywords are the ones that people are searching on with the intent to take action. This usually isn’t the keywords most people are using. This is where you take your list, and try to get inside the mind of the searcher and discover their intent. Doing this will help you outstrip your competition quickly!
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