Quite often when we are starting out with a new business venture it’s all too easy to be enticed into a Ready, Fire, Aim mindset, leaving the planning for later if ever. It’s our hope to talk you into restraining that eagerness just a tad while you take the time to craft a marketing plan that will provide a road map for your small business, before you begin allocating a lot of cash or time to it.
This is not all that challenging, but it’s a needed step if you want to avoid a few possible pitfalls on the way. Here are 5 tips intended to help you create a marketing plan unique to your small business.
5 Tips for a killer small business marketing plan
Determine your goals - You need one primary goal, and a few smaller intermediate type goals to help motivate and gauge progress along the way. Write them down so all can see and be held accountable.
Decide on your audience - Knowing the audience you’re marketing to is critical, and make every effort to have a solid grip on your customer avatar before you embark upon a marketing campaign. Take an in-depth look into your current customers, or those you are hoping to be, and build a profile of what your ideal customer looks like.
How to best deliver your marketing - Understanding the means of delivery is valuable as well. That may mean many things to many companies. For one it could very well be paid traffic, another may go the organic search route. Whatever it is, make sure you not only know what serves your particular audience best, but that you have the expertise and people to pull it off.
Define what else is required - Often there are items that are critical to the success of the plan you might assume are in place but in actuality are not. This can include things like dedicated landing pages, an email marketing component, and an effective marketing funnel.
Set a timeline - Giving your campaign a timeline for implementation and completion is important to a successful marketing plan. It will also help keep all members of the team on task and striving to the goal.
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