Managing your local listings can be a pain if you don’t have a plan. There are lots of moving parts, and even a relatively small error can result in problems that can cost you in a rather expensive way.
If you’ve got multiple locations for your business this work might be all the more unsavory, but steel yourself with the truth that getting this part right can unlock the door to a better business in many ways. Let’s check out some of what you need to do to achieve good local listing management.
Getting the basics of your local listings in order
Here are some of the things you’ll need to get in order from the start.
- Make sure your business information is consistent across and all platforms you currently have in existence. One mistake here can ruin everything. This means business names, addresses, phone number, websites and social media.
- Be sure you are reachable. A phone number is a must-have for a local business, even if it only leads to a voicemail. (please don’t)
- Completely fill out any profiles you have on sites that have your local listings. There is very little that creates mistrust more than a business who doesn’t want to tell you anything about themselves.
Taking local listings a step beyond
Once your basics are covered, be sure you are taking advantage of all the wonderful sites and opportunities available to local businesses. Many of them are free, and others have a modest fee. Here’s just a few to get you started.
- Ensure that you have a local presence in Google, Yahoo and Bing.
- Look at local directories like Infogroup, Acxiom, Localeze, and Factual as aggregators like these provide data to mobile companies and search engines alike.
- Look into listings with properties like Yelp, Yext, Foursquare, Facebook. You’ll discover that their local packages can be less than you might have thought, and can make a huge difference.
- Use tools like Bright Local, Moz Local or Whitespark to monitor your citations and track your progress. This will be an ongoing process, as you’ll want to keep getting more and more citations that will give your business even greater reputation.
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