A lot of people might think online coupons are so 2012, but the truth of the matter is, they are worth more to your business now than ever before.
There are more sources now to access, and consumers have become used to looking and searching coupons for the best available deals. What was once an afterthought or a novelty has become standard practice.
Not only that, but now that the kinks in offering and redeeming online coupons have been predominantly worked out, there are many more access points than ever before. Let’s check out 7 places it would be smart to consider advertising with coupons.
7 Hot spots to advertise with your coupons
Valpak - An offline service that reaches consumers through the mailbox, Valpak is a trusted direct marketing mailer, that consumers are used to seeing.
Red Plum - Another offliner that is now online as well, Red Plum is known for physical coupons that come in your Sunday newspaper. They also have an online and direct mail component.
Groupon - The Big Daddy of online couponing, Groupon has matured and grown into a trusted online resource for deals.
Living Social - Another of the original online couponing companies, Living Social makes a specialty of the deal of the day market.
Yelp for Business - Lest you think Yelp is only a place where you’d like to get some reviews and citations on, Yelp for Business offers you the ability to offer coupons to customers who may have just read one of those glowing reviews. Not a bad time to make an offer, wouldn’t you say? Yelp is also a tad less pricey that Groupon or Living Social.
RetailMeNot - A leader in this space, RetailMeNot is the largest digital coupon site in the U.S. offering over half a million coupons at any given time. While many think this is an arena for only large vendors, there are lots of small businesses as well.
Your email newsletter - If you have an email list and you’re not mailing coupons exclusively for people who are already warm to you, you’re really missing out! This is a great way to enhance customer loyalty and repeat purchases, not to mention significantly improving your email open rates.
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