So what differentiates your site from all the other e-commerce sites in your market? Why are visitors going to be buying from you as opposed to any of the other guys?
Content marketing is what helps your business attract new visitors and convert them into buyers. But, just how many businesses are following these important strategies today? Let’s look at how some businesses are accomplishing this.
How to use content marketing for your e-commerce sites
Video - Video is one of the best ways to insert content on to your e-commerce pages. This will not only help you give visitors the visual content they seek, but you will also be able to use these videos in several different ways on several different channels. It can exist on your page, on YouTube, as well as social media. This is a fantastic way to generate traffic to your pages.
Create unique descriptions - Create unique textual content for your e-commerce pages. This will leap you ahead of the many folks who copy and paste product descriptions and give you a better chance to rank in the search results. In addition, you have the ability to communicate in a way that is more sales-oriented than a typical e-commerce description.
Use unique images - Creating original imagery will enable you to do many more things with this visual content. You can attract many more visitors by sharing these images socially, on sites such as Pinterest and Instagram.
Include social proof - Frequently this is the trigger that generates the sale, make every effort to include as much social proof as you can to help build trust in your site. Include badges, certifications and reviews. No one wants to be the first to take an unfamiliar path, so do your best to eliminate the guesswork!
Making your e-commerce site stand out from the rest by providing engaging and unique content to your visitor is your job. Do this well and you can expect much better results from your e-commerce sites.
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