You’ve likely heard it or even said it a thousand times, “I can’t get enough traffic!”
While this is no doubt true, the methodology they use to try and remedy this situation is entirely faulty. The reality is, there are literally hundreds of ways to generate traffic to your pages, some quite easy. However whether or not this traffic does you any good is another question entirely.
What’s really needed is traffic from your specific audience. When you are just trying to get the most visitors you can, you’re missing the boat here. You need to be advertising and otherwise visible where your particular audience hangs out, so you can interest them. Let’s consider several steps to take toward this goal.
Questions to ask about your traffic campaign
There are a number of things to discover before you start flinging ad money and content all over the web.
- Just who is your audience? - Understanding your ideal customer demographic is a major key to advertising effectively. What are the ages, sex and interests of your customer avatar? You need to know this to do the best job you can.
- Where do they hang out? - Knowing where your audience congregates is great intelligence you need to have. This could be on a particular social network, industry forum, or other popular site.
- What tools will you use? - Tools like Alexa for demographic information about a particular site is useful. One of the fastest and best ways to gather info about your audience is through Facebook’s Audience Insights. It’s free if you have an ad account, which is also free. This tool provides you with so much actionable info it’s unbelievable.
Okay, now what?
Only after gathering this critical intelligence can you begin to make decisions about which traffic sources may be right for your particular audience. This might end up being a video marketing campaign on YouTube, paid ads from the likes of Google Adwords for Facebook Ads, or a content marketing initiative aimed at getting pages ranked on the search engines.
There really are tons of great ways to get oodles of visitors to your pages, but unless they’re targeted to what you’re trying to attract, you’re pretty much wasting your time!
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