Thanks to the proficiency of content marketing, blogging has become a significant tool when trying to reach the masses. In fact, companies that prioritize blogging are over 10 times more likely to experience a positive return on investment (ROI). Of course, this will only occur if eyes are actually arriving on a company’s blog posts. Fortunately, there are numerous surefire ways to improve blog traffic.
It is okay to create blog posts based on current events, but this certainly must not be your entire strategy. Evergreen posts are those that are just as valuable in the future as they are right now. A blog titled “How to Clean a Catfish in 3 Steps,” for instance, would usually do far better than “Legislators Consider New Fishing Law.” Evergreen content stays essential, and this means people could be sharing the blog years after its initial release.
Focus on Titles and Great Images
A blog post could be packed with useful information, but if the feature image and title does not catch a consumer’s attention, it will likely never be read. Scan through public domain and absolutely free images online until something really jumps out at you. Furthermore, go ahead and learn the skill of writing clickable headlines. These two changes could take a recently established blog and make it awesome.
Contemplate Doing Guest Blogs
If your corporation only has 500 followers on Facebook, you have to hope for a viral sensation to get thousands of clicks. If a blog you write is featured on a Facebook page with 20,000 followers, though, you will end up with plenty of traffic. Look around for authoritative blogs in your industry with massive followings. Pitch just a few ideas to these organizations, and if one bites, you may just be days away from a considerable traffic uptick.
Blogging is a established tool that is never going out of style. It may not bring in as much revenue as a few other tactics, but if you are doing it right, sharing content via blogging can pay off with an incredible increase in ROI.
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