With more than a billion users on Facebook, you’d have to be nuts to not want to find a way to market to an audience of that size and scope. Fortunately for you, there are lots of ways to do this, and opportunity for success on Facebook has never been better. Case in point is the manner in which Facebook investor and client Roger McNamee used the platform to promote his band, Moonalice.
Tips for Facebook promotion we can all use!
McNamee didn’t use anything that hasn’t been done before. He just made sure that he went big and followed through. Here’s a handful of what worked for him, and what will work for your small business also.
- Post often - While McNamee posts in excess of 20 times a day, there is method to this madness. On a busy page, posts get constantly pushed down the feed, and the odds of people seeing more than a few of your posts are slim. This isn’t a license to post spammy material though, as that will backfire faster than you can say Viagra.
- Utilize Facebook Ads - Facebook Ads are probably the best way to build a highly targeted audience fast, and affordably as well. Running a campaign for likes and fans can be carried out for pennies a click, if you know what you’re doing. In addition, this can be a constant list building and base building strategy for your business.
- Be real with people - Being certain to interact with people on Facebook should go without saying. This is, theoretically, why you’re there to begin with. Give people a feeling of who you are, and be genuine in your responses. This will translate into a far wider reach than you may think!
- Be edgy - Don’t hesitate to push the envelope a bit. Being a tad controversial or expressing an opinion has a way of widening and opening up the discussion. It’s all about engagement.
Facebook has paid off for McNamee and Moonalice, which now boasts more than 252,000 Likes. It could work like that for your small business too!
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