If you haven’t already crafted your 2015 marketing plan, don’t despair, there is still time, but the earlier you get on this, the more effect it will have for your business this current year.
But what specifics are you going to include in your marketing plan for 2015? Let’s check out 5 ideas to help spur your thoughts and perhaps become a part of the plan.
5 Ideas to consider including in your 2015 marketing plan
A content marketing campaign - Content is still the order of the day, and producing new and fresh content should be a major piece in your plan. Of course this can take several forms, and doesn’t need to be only webpages or blog posts, though those are great. Re-purposing your existing textual content for other uses is a great way to leverage your efforts easily.
Dive deep into video - If you haven’t already started making video an integral piece of your marketing plan, now is the time! There are lots of ways to do this, and a lot of them don’t require that you even be on camera, so being camera shy is not an excuse!
Check out your SEO - If you’re not getting the organic search rankings you are after, it may be time to either do some SEO yourself, (if you are able) or hire it out to someone who knows how. This can pay dividends for some time down the road.
Find other sources of traffic - Make it your business to look into other forms of web traffic, and begin using them. Simply putting all your eggs into the Google basket has never been wise, and considering that there are numerous great traffic sources available, now is the time. Perhaps it’s time for you to finally get into paid traffic as well this year.
Adding any new products this year? - If you are planning to add another product, or several, this year, make sure to account for this in your plan, as it obviously will need some time and money too.
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