When running a local business, it is necessary to remember that marketing is not always about great content on social media and paid ads. The fact is, one of the greatest promotional methods you could ever take on is instilling trust in the mind of your customers and the surrounding community. The good thing is for small businesses, this can turn out to be easy.
Don’t Berate Competition
It seems like making your rivals look bad would be a great thing, but it is important not to do this by being negative. Instead, show consumers why your product or service is better. Keeping away from negativity shows people you are willing to stand on your achievements rather than the failures of others, and this is a great way to build trust.
A few marketers consider posting to social media an effective way to build relationships with clients. While this does give people a sense of what the company is all about, it is essential to go beyond this and let consumers know that it is real people behind the company profile.
One simple way of doing this is answering comments and questions on social media. A different way to do this, while also showing that you really care, is to respond to online reviews. Yelp once reported that 1.1 million business pages had been claimed on their site, yet there are over 18 million businesses in America.
Without claiming a business page, it is impossible to respond to reviews, so a large percentage of companies are obviously failing here.
Be Transparent About Blunders
Every small enterprise will make mistakes, both in the offline and online worlds. When these happen, it is essential to own up to them. Whether you have a single negative review online or an unprofessional server garnered negative media attention for the company, simply make sure you admit the mistake and explain what is being done to make certain it never happens again.
Building trust is essential in any relationship. Make sure your local company has a chance at success by not forgetting this.
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