Content marketing suffers from a lack of trust. According to ContentPlus, 70 percent of consumers prefer learning about a company via the content on their site versus ads, but still companies spend a great deal more on advertising than on content creation. This is most likely because content marketing results take more time to quantify, produce and bear fruit than do many advertising models. However, what is clear is that content marketing is undoubtedly the best way to establish authority and your brand.
Content marketing is an important part of the success of your business!
While it can be difficult and time-consuming, if you wish to develop your brand into a long-term success on the Web, you have to sell out to making content marketing an integral piece of your online marketing. But how do you make it work for you? With all the new content showing up every day, exactly what can you do to make yours stand out from the pack?
5 Ways to make your content marketing rock!
- Write what your audience wants to read - Ask or otherwise obtain clues as to what your site visitors wish to read, and provide this. Checking out your Google Analytics for your most read pages can be a help in this.
- Write substance - Longer, more purposeful content is what Google loves, and consequently this type of content is shared a great deal more often.
- Answer questions - One of the better ways to endear yourself to readers, is to answer their concerns and questions. See how one pool company did it.
- Use Google authorship - Not only does this help in the search results, it can boost your authority in Google.
- Encourage and promote sharing - Sharing brings links and traffic. Have you already got enough off those? Keep in mind that social signals surrounding your content are now a part of Google’s search ranking algorithm.
Get your content marketing helping you now so don’t have to buy that traffic later.
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