We all know that it’s easier to sell to existing customers than to develop lots of new ones, so it only makes sense to make sure we are doing the very best job possible optimizing the sales funnel for conversions. This helps not only boost sales form existing traffic, but from your new visitors as well!
In 2014 it should be a goal to not only increase traffic to our sites, but also do a better job of converting those that do make an appearance. I’d take a 1 percent rise in conversion over a 1 percent increase in traffic any day!
5 Suggestions for conversion rate optimization
- Make each page serve one purpose - Not only will this serve to make your page rank better in the search engines, it will definitely enhance your conversions, as there will be just one purpose to the page, not dozens of links going out willy-nilly.
- Optimize your entire sales funnel - It’s not merely your web pages that should be optimized, but the entire sales and conversion process. What this means is things like your emails, social media and landing pages to begin with. Having a clear goal regarding conversions across all platforms sends an unmistakable message.
- Speed things up! - If your pages take more than just a few seconds to load, people will move on. This optimization task will benefit you in several ways, not the least of which is your page ranking. An awesome tool to help with this is YSlow.
- Plan content with CRO in mind - Everyone is on the content bandwagon for 2014, and for very good reason. Do yourself a favor and plan this along side improving your conversions. This applies to even the micro content you publish to social media. You want it all working together for your main conversion goals.
- Test everything! - In regards to conversions, you need to test everything. Even the seemingly insignificant can prove to matter. Don’t forget, a small percentage gain will add up to large revenue improvements!
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