Everyone would like better conversions. Conversions are necessary to stay in business, so the science of conversion optimization is taking on more and more importance.
There are countless ways to help you improve your conversion rates, but here we’ll focus on 7 tips that can make a huge difference.
7 Suggestions for significantly better conversions
Don’t give a lot of options - One of the most sure-fire ways to get people to abandon a cart or web form is if you ask for an excessive amount of information. Likewise, even showing too many choices can freeze potential customers into inaction, and so lose the sale.
Test everything - Leave nothing to chance. Even a single word in the wrong place can make a big difference. Same applies with images and calls to action. Running A/B tests are the most informative, and far less time consuming than multivariate testing.
Know your colors - Colors evoke emotions, and if yours are creating a message in opposition to your sales message, you have a problem. Be sure you understand the science of colors as they apply to sales.
Visual content is huge - Since it’s been demonstrated that the brain processes visual media 60,000 times faster than textual data, it’s important to recognize that you need not only to have imagery in the form of videos and pictures, you also need the right ones. Test this carefully.
Optimize your calls to action - Likewise the shape, color, text and placement of your calls to action and buy buttons have to be carefully thought out and tested.
Remove navigation - Take away navigation to anything other than the action desired on pages where you hope to make a conversion. Your page ought to have one purpose, and one purpose only. Don’t offer them a chance to be distracted by anything other than the task at hand!
Rely on data, not emotion - Be sure that your decisions are informed by data, and not emotion. Just because you like something doesn’t mean it will convert. Test and be ruthless when it comes to conversion optimization!
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