Over 75 percent of business-to-business (B2B) marketers plan on increasing the amount of content marketing they do in 2016. With these types of numbers, it’s obvious that people have finally figured out that content is king. If you’re to outshine your competition, this is one key area you must beat them in, and the following tips can help you pull that off.
While the stated goal of content marketing is to get noticed by consumers, we all know the real endgame is beating the competition. As it turns out, you can do this by “stalking” your local competition. Content marketing is special in the fact that it’s fully viewable by the public, so you’ll be able to see everything your competition does.
Fortunately, there are a ton of tools that can help in this endeavor. BuzzSumo, for instance, will show you the content that’s performing best on your competitors’ sites. SEMrush, on the other hand, will show you the keywords they are ranking. This means you’ll know what’s working for your competition, and you can work to mimic those successful strategies.
Focus on What Consumers Are Asking
A huge mistake in content marketing is thinking that just because something is industry-specific, consumers will want to read it. In reality, consumers only want actionable content. Find out the questions they’re asking and create content based on that. Have multiple customers asked how to do a specific task on your social media page this week? Create an article or video to answer the question. That’s how you get noticed.
Understand Upcoming Trends
As with any other area of running a business, there are trends you must keep up with in content marketing. The aforementioned reconnaissance tools can show what’s working best for your competitors, but they won’t show you what’s working best tomorrow, next week, or next month.
Follow thought influencers in your industry on social media and stay abreast of marketing news released by sites like Forbes and the New York Times. If you’ve done this already, you know that user-controlled content aggregation and social media “Instant Articles” will have a huge effect on content marketing in 2016. Whatever you do, stay caught up.
Being successful at content marketing is a process. It takes time and effort if it’s to pay off. By understanding the best ways to utilize the tool, you can rest assured that you’ll give your competitors a run for their money.
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